Uber’s New Logo A Huge Flop
Last week, Uber released an app update and debuted a brand new logo. Gone was the simple black background and silver “u” the company previously identified with for four years. The new logo, which took two years to develop, has two different versions, one for riders in green and one for drivers in red. Both […]
Q&A With Legacy Planning Expert Laura Roser
By Brian Hart When people talk about leaving a legacy, it’s often in terms of preserving and passing on financial assets. But what about the intangible assets like wisdom, values and love? How can people ensure that all aspects of their legacies are preserved and passed on? To address this issue, I reached out to […]
SnapChat Evolution
The SnapChat evolution began in September 2011. Since then, SnapChat has become one of the most powerful apps to reach 13 to 34 year-olds – the coveted millennial and generation Z audiences. Originally, SnapChat was known as a “sexting app” because the pictures and videos that users sent would disappear after a couple seconds. However […]
Opinion: Hit Trump With Humor
Last week Donald Trump, the controversial GOP frontrunner, showcased his latest endorser on the campaign trail, Sarah Palin. Now, I’ve never been a fan of the former Alaska governor. But while watching her rambling and incoherent endorsement of a visibly uncomfortable Trump, I realized the silver lining to this otherwise awkward partnership – Tina Fey […]
3 Ways Using Instagram Can Boost Your Business
With social media continuing its corporate take-over, communication specialists are focusing on three main social media outlets: Twitter, Facebook and LinkedIn. What they aren’t focusing on is a medium that could take their business to the next level. Instagram incorporates the trending hashtags of Twitter with the photo-sharing of Facebook. While it may seem intimidating, […]
Two Brands Are Better Than One
When I went independent back in 2014, one of the first and most impactful decisions I had to make was naming my new PR agency. In my industry, it’s common for firms to be named after their founders. Despite that trend, I never seriously considered names like Hart Communications or Hart Public Relations, even though […]