Personal Branding For People With Common Names
This article is for the John Smiths and Ashley Johnsons of the world. It’s for professionals who want and need to stand out online to reach their career goals, but find that their common name makes it difficult for others to find and engage them through digital channels. My parents were thrilled to find out […]
3 Reasons Why Steve Harvey’s Pageant Mistake Won’t Hurt His Career
We all make mistakes. Some people, however, make them in dramatic fashion on a global stage, like Steve Harvey’s painfully embarrassing slip up during last night’s Miss Universe competition. The Family Feud host, who was tasked with hosting the event, announced Miss Colombia Ariadna Gutierrez as the winner. The problem was that Gutierrez was the […]
New Year, Fresh SEO Approach
As the clock winds down on 2015, it’s time to re-evaluate your search engine optimization (SEO) strategies. Especially today, having a digital presence is essential in order to establish a meaningful online presence and remain competitive in our new digital economy. If the modern consumer cannot easily find you online, you don’t exist. Why SEO […]
Pitch Automation Represents Everything Wrong With The PR Industry
I recently received an email from a company called Pitchbox. My inbox is full of sales pitches from various PR vendors, but I always strive to stay on the cutting edge of the industry, so I did some research to find out what they’re all about. Pitchbox has positioned itself as influencer outreach and content […]
Social Media Shouldn’t Be Scary For Financial Advisors
Many financial advisors hesitate to use social media because they are concerned about compliance. Although you should be very careful about what you say and how you say it, that doesn’t mean you can’t be on social media at all. There are many ways to bring relevant content to your existing clients and reach new […]
Beyond 140 Characters: Bright Idea or Bust?
Around the world, the Internet’s been abuzz regarding the newest rumor: Twitter removing their infamous 140-character limit. The company is contemplating removing the limit, giving users more leeway to express their thoughts acutely, without the use of poor grammar or abbreviations. Though it is unclear what the plan is, the expansion would allow users to […]