Pitch Automation Represents Everything Wrong With The PR Industry
I recently received an email from a company called Pitchbox. My inbox is full of sales pitches from various PR vendors, but I always strive to stay on the cutting edge of the industry, so I did some research to find out what they’re all about. Pitchbox has positioned itself as influencer outreach and content […]
Social Media Shouldn’t Be Scary For Financial Advisors
Many financial advisors hesitate to use social media because they are concerned about compliance. Although you should be very careful about what you say and how you say it, that doesn’t mean you can’t be on social media at all. There are many ways to bring relevant content to your existing clients and reach new […]
Beyond 140 Characters: Bright Idea or Bust?
Around the world, the Internet’s been abuzz regarding the newest rumor: Twitter removing their infamous 140-character limit. The company is contemplating removing the limit, giving users more leeway to express their thoughts acutely, without the use of poor grammar or abbreviations. Though it is unclear what the plan is, the expansion would allow users to […]
The Pope’s Rise To Social Media Stardom
Digital communication continues to transform the way we communicate on a national level and even more so on a global scale. Because of the rise in digital, the Catholic Church has begun embracing social media. The Vatican has its own YouTube channel and Instagram account, and Pope Francis tweets messages of forgiveness and hope in […]
PR Should Rev The Revenue Engine
As technology progressively blurs the line between marketing and public relations, businesses expect their PR dollars to measurably spark growth and generate revenue. On the other hand, prospective clients constantly tell me that other PR agencies avoid the words “sales,” “revenue” and “return on investment” while delivering their value propositions. As one of the few […]
Public Relations For Financial Advisors: Don’t “DIY!”
According to the FA Insight Study of Advisory Firms: Growth by Design, sponsored by TD Ameritrade, only 50 percent of surveyed firms developed an annual marketing or public relations plan. Furthermore, the study found that just 32 percent of firms had an outside agency dedicated to public relations or new client growth. That group understands […]
