Credibility. Authority. Influence. Impact.
Who We Are
Flackable is the public relations agency that wrote the book on credibility marketing. Literally.
Since 2014, we have turned challenger brands into names the national press quotes and the public trusts, earning our clients coverage in The Wall Street Journal, Barron’s, Forbes, CNBC and the outlets that decide reputations. We do not chase publicity, and we never pass off paid as earned. Earned media leads every campaign we run, because earned is what carries the credibility load. We build credibility: the third-party validation that converts customers and now decides which brands AI search engines recommend. Advertising rents attention. We help you earn it, and what you earn compounds.
Founded and led by Brian Hart, author of Credibility Marketing: An Insider’s Playbook for PR-Powered Growth.
Why We’re Different
We Own the AI Search Shift
Muck Rack’s 2026 State of PR found that 29 percent of PR professionals say no one at their organization owns visibility in AI search. We own it. When AI engines answer your customers’ questions, they cite sources they judge credible. We make you one of those sources.
We Tell You What You Need
We are not order-takers, and we are not vendors. We operate as an extension of your leadership: anticipating threats, seizing opportunities and telling you what you need to hear, not what you want to hear. You hire us for judgment, and we bring it from day one.
We Show Receipts, Not Reports
No hamster wheels. No vanity metrics. No padding a monthly report to justify the next contract. Every campaign is built to be checked: named placements in named outlets, transparent results, credibility you can point to.
“I don’t ask clients what they want. I tell them what they need. Sometimes that means talking a founder out of the story they love and into the story a newsroom will actually run. Sometimes it means saying no to easy coverage that would cost them credibility later. That honesty is the entire business model: if I won’t shade the truth for you, you know I’ll never shade it about you, and neither will the coverage we earn. Reporters trust us because we bring them real stories, and clients trust us because we tell them real answers. That is what credibility looks like from the inside, and it is the only kind worth building.”
Brian Hart, Founder & President
Our Leadership
Flackable is led by its founder, Brian Hart, a Philadelphia public relations strategist who has spent more than a decade turning earned credibility into lasting advantage for his clients. He launched the agency in 2014 at 27 and built it into a national firm whose work runs in the country’s most trusted business outlets. When AI began rewriting the rules of search and trust, it did not send him back to the drawing board. It delivered the greatest validation yet of the playbook he had spent his career building and sharpening, and now that playbook is in writing.
The result is a credibility engine that spans four properties: Flackable, the public relations agency; AuthorPrime, the publishing company he founded in 2025 to turn industry experts into published authors; Off The Record with Brian Hart, his raw, unscripted podcast and live show where entrepreneurs, executives and journalists tackle business head-on; and Credibility Marketing: An Insider’s Playbook for PR-Powered Growth, the book that codifies the entire system, available now.
Hart is a former Inc. columnist with bylines in Entrepreneur, Business Insider and PRWeek. He has been named a Bulldog Reporter Silver PR Star Under 40 and a PRNEWS Agency Elite Top 100 winner, and his commentary runs everywhere from the national business press to Philadelphia’s airwaves.
Who We Serve
We serve challengers in industries where trust decides who wins:
Technology & Manufacturing:
SaaS companies, AI innovators and manufacturers with breakthroughs the market has not caught up to yet. Complex products need credible translators. We turn technical depth into stories the business press runs and buyers believe.
Financial & Professional Services:
Investment managers, fintechs, advisors and consultancies competing in markets where trust is the entire product. When your business runs on other people’s money, third-party credibility is not marketing. It is a prerequisite.
Visionary Disruptors:
Healthtech, clean energy and niche category creators whose ideas sound improbable until a trusted outlet says otherwise. The bolder the claim, the more the messenger matters. We make sure the message arrives with proof attached.
If you are the underdog with the better story, you are our kind of client.
Testimonials
“Flackable’s ability to manage issues and respond rapidly in challenging situations is a godsend to the team, and quite frankly, a huge relief to me. Flackable works hand-in-glove with Atlas, seamlessly integrating with company leaders and others to provide the expertise and manpower needed to achieve our public relations goals…Flackable is passionate about both PR and our business, and I consider them one of our most valued partners.”
“The best thing I can say about Brian and Flackable is that he over-delivered on everything he said. So many times people don’t do what they say they’re going to, but not with Brian. He was clear from the beginning how the process would work, and our working relationship has been even smoother and more productive than I could have imagined. I highly recommend Brian and his company. He’s a straight shooter and is a man who gets results.”
Our Core Services
One operating system runs everything we do: credibility marketing, the strategic practice of earning and leveraging third-party validation, including press coverage and other earned media, to build the trust that converts prospects and the visibility that AI search engines now reward. That includes generative engine optimization, the emerging practice of earning visibility in AI-generated answers. For our clients that responsibility has an owner, because it is baked into every service below.
Public Relations
We earn coverage that money cannot buy: features, profiles and expert commentary in outlets like The Wall Street Journal, Barron’s, Forbes and CNBC. Real newsrooms, real editorial standards, real credibility. Every placement is a third-party endorsement no competitor can replicate with a budget alone.
Content Development
Press releases that earn pickup, op-eds that stake positions and bylines that put your expertise on the record in your own name. Written to newsroom standards, and built to keep working long after publication as the citable proof that machines and buyers both read.
Credibility Marketing
This function belongs inside your company, not rented from an agency forever. We train your team to execute credibility marketing themselves, or help you find and vet the right outside partner to own it. And for a running start, our LinkedIn program turns every piece of earned coverage into published social proof on your company page, so wins start compounding from day one.
Award Nominations
Third-party recognition is credibility you can print. We track the honors that actually carry weight in your market, skip the pay-to-play trophies and build nominations that win, backed by the earned coverage the rest of the campaign generates. Every win becomes proof your market can see. The scroll at the top of this page is our own portfolio of the practice.