The App
Earn it. Track it. Use it.
The Flackable App is a credibility marketing suite for brands and agencies, powered by the agency that wrote the book: media tracking with a status you can check whenever you choose, a press page that updates when a hit lands, a draft of the post the day a story runs, and a newsline, in one place, with a real agency on the other end of every seat. Open Desk is how a brand gets in, and it’s by invitation.
In beta by invitation through December 31, 2026. Official launch January 1, 2027.
Earn it. Track it. Use it. The agency earns it. The App tracks it and puts it to work.
You can watch a sandwich cross town, a ride turn the corner and a package move from a warehouse to your porch, all of it typically under $50. Then a brand spends five figures a month on PR and emails an account manager to find out whether the release went out. Nobody stares at the screen after ordering a ride. The point is that fifteen minutes in, with no alert, you can pull it up and see exactly where it is. PR clients deserve the same, and the App was built around two things every one of them needs.
A member should be able to check the status of any draft, placement or nomination whenever they choose, and trust that it’s current. PR has been a black box for decades. The App opens it. Every item carries a status a member can pull up whenever they choose, so there’s no one to email. Campaign metrics update in real time. A monthly report builds itself and lands on schedule. Need something custom for the board or a client? Pull a PDF report on demand.
Every placement put to work the day it runs. Too much earned coverage goes unused, because there are no systems or assignments to put it to work. It gets a screenshot, a congratulations email and a quiet death in a shared folder. Every placement lands with what it takes to use it: the post, the press page, the coverage roundup. The book’s system, turned into buttons.
Flackable saw this coming. In January 2020 it launched a client portal promising real-time, on-demand campaign reporting, before the tools to finish the job existed. They exist now. The Flackable App is the result.
Monitoring tools were built for corporate brands that inherently demand media attention. This was built for the brands counting every placement, and it puts each one to work.
Every placement, as it lands, on a page you embed on your own site. Ours runs at flackable.com/press.
Named placements in named outlets, with the numbers that matter when you count every one. Monthly reports built from the same data, and a coverage roundup when you need everything in one place.
Turn each placement into a ready-to-post update the day it runs.
A public wire for press releases and commentary, open to any newsroom.
Open Desk is $99 a month. The invitation is the hard part.
A seat on the Flackable platform: self-serve media tracking, the touch-free press page, draft a post, and the right to order on demand.
Request an invitationA dedicated account lead runs your PR, a standing strategy call is on the calendar, and the rest of the suite unlocks. Upgrade whenever you choose.
Talk to BrianManaged Desk plus the Writing Desk and Awards Desk. The only bundle.
Talk to BrianOpen Desk for your brand, or a partner seat for your agency. Tell us who you are and what you’d use it for.
What happens next
Because a real agency answers every seat. During the beta Brian reads every request and approves every member himself. And because the agency’s reputation rides on every member, who gets in is a reputation decision, not a sales one. We’d rather say no than overpromise.
Every Flackable client is a member. Partner agencies run their service here under their own name. The App remains Powered by Flackable, because the agency is the product and the App is the front door.
Book a strategy session. It’s free, it’s with Brian, and there’s no slideshow. You’ll get a straight read on whether earned media can move your brand and what it would take, you’ll hear the price before you ask for it, and nobody will ask what your budget is. If the answer is no, you’ll hear that too.
Talk to Brian