The Agency
Flackable
Ads run out when the budget does. Credibility compounds
Flackable is a national public relations and credibility marketing agency headquartered in Philadelphia, founded in 2014 by Brian Hart, the author of Credibility Marketing. It earns growing brands coverage in the outlets that decide reputations, then puts that third-party validation to work, and every client is a member of the Flackable App, where each placement lands with a status you can check and the tools to use it. Sister company AuthorPrime turns industry experts into published authors. The fight since 2014: challenger brands in professional services and B2B outcompeting bigger budgets on credibility they earned, not rented.
What we do
One system runs everything we do: earn third-party credibility, then put it to work. Every engagement is built to be checked, and every client is a member of the App that checks it.
Public Relations
Coverage money can't buy: features, profiles and expert commentary in outlets like The Wall Street Journal, Barron's, Forbes and CNBC. Real newsrooms, real editorial standards. Every placement is a third-party endorsement no budget can replicate.
Content Development
Press releases that earn pickup, op-eds that stake positions and bylines that put your expertise on the record in your own name. Written to newsroom standards, built to keep working as the citable proof that buyers and AI search both read. Requested, tracked and credited in the Flackable App.
Award Nominations
Third-party recognition is credibility you can print. We track the honors that carry weight in your market, skip the trophies for sale and build nominations that win, backed by the coverage the campaign generates, with every deadline on your account. Our own honors are in the FAQ below.
The Flackable App
Every Flackable client is a member. A live press page for your site, media kits, tracking that names the outlet, draft a post and a newsline, so each placement goes to work the day it runs.
About the Flackable App
Who we fight for
Flackable is niched to a fight, not an industry: growing, mission-driven brands up against bigger budgets, in the markets where trust decides who wins.
Technology & Manufacturing
Software and AI companies and manufacturers with breakthroughs the market has not caught up to yet. Complex products need credible translators. We turn technical depth into stories the business press runs and buyers believe.
Financial & Professional Services
Investment managers, fintechs, advisors and consultancies competing in markets where trust is the entire product. When your business runs on other people's money, third-party credibility is not marketing. It is a prerequisite.
Visionary Disruptors
Healthtech, clean energy and niche category creators whose ideas sound improbable until a trusted outlet says otherwise. The bolder the claim, the more the messenger matters. We make sure the message arrives with proof attached.
If you are the underdog with the better story, you are our kind of client.
How we work
We tell you what you need
We are not order-takers and we are not vendors. We operate as an extension of your leadership: anticipating threats, seizing opportunities and telling you what you need to hear, not what you want to hear. You hire us for judgment.
Reports you can check
No vanity metrics. Tracking and reporting that are transparent, dynamic and on demand: named placements in named outlets, true campaign progress, unmanipulated. Monthly reports build themselves from the same data. Every draft, placement and nomination carries a status you can check whenever you choose, without emailing anyone, and every win lands with what it takes to put it to work.
Straightforward engagements
We value flexibility and accountability. That's why engagements run on a monthly retainer with a ninety-day minimum, then cancel on 15 days' notice. No six-month locks. You'll hear the price before you ask, and nobody will ask your budget. Membership in the Flackable App is included from day one. And AI does the grunt work only: no robots pitch the press, and no automated emails go to reporters. Ever.
We own the AI search shift
When AI engines answer your customers' questions, they cite sources they judge credible. We make you one of those sources. Generative engine optimization is baked into every service, because earned coverage is what the answer engines reward.
Frequently Asked Questions
Flackable is a national public relations and credibility marketing agency headquartered in Philadelphia that builds credibility for growing brands through earned media. Founded by Brian Hart in 2014, Flackable earns clients coverage in outlets including The Wall Street Journal, Barron's, Forbes and CNBC, then puts that credibility to work across their marketing to drive trust, visibility and growth. Every client is a member of the Flackable App, where every placement and its status are visible without asking.
The Start
Book a strategy session. It's free, it's with Brian, and there's no slideshow. You'll get a straight read on whether earned media can move your brand and what it would take, you'll hear the price before you ask for it, and nobody will ask what your budget is. If the answer is no, you'll hear that too.
Talk to Brian