Blog
The Drawbacks (And Solution) To Managing Multiple Marketing Vendors
Selecting the right marketing vendors to work with is an essential part of the business management process. Few companies have the in-house resources needed to complete every project without outside help, and in many cases, multiple vendors are needed to support and execute a comprehensive marketing plan. According to HubSpot, over 90 percent of businesses […]
Facebook Ads Won’t Save Your Sales (But Here’s What Will)
When the economy took a turn for the worse as COVID-19 devastated consumer spending trends, many professional services businesses frantically grasped at whatever was in their reach to stay afloat. For many, that meant sinking funds into Facebook advertisements while shying away from organic integrated marketing solutions. However, for many professional services firms, those advertisements […]
The SEO Stampede Has Begun: Why Financial Advisors Should Invest In SEO Right Now
Financial advisors traditionally prefer marketing strategies like networking to connect with their audience. However, the “new normal” thanks to the COVID-19 pandemic gives a clear advantage to the professionals with a strong digital presence, and the increased importance of using SEO to stay competitive online cannot be ignored. Between the still-high national unemployment rate of […]
Why Financial Advisors Should Lean On PR To Build (Or Rebuild) A Digital Presence
In an increasingly digital business landscape, now is the time for financial advisors to readjust their branding and lead generation focus to search engine optimization (SEO) and online reputation management (ORM). With that said, it takes more than hiring a so-called SEO wizard to tinker with the backend of your website. Your business must actually […]
Public Relations Enters The Age Of Artificial Intelligence
COVID-19 has accelerated the digital revolution in every industry, including public relations. With the adoption of new technology changing the ways people communicate, it is time for public relations professionals to utilize artificial intelligence in their campaigns. Despite common assumptions, the field of public relations has been historically sluggish in the innovation department. Building and […]
What To Do If You Are Targeted By A Cancel Campaign
COVID-19 appears to be “cancelling” many celebs, largely due to the fact that the public has more time on their hands and animosity levels are high. Critics and muckrakers are digging around and finding celebrity skeletons; such as Ellen DeGeneres and the allegedly hostile work environment for her crew. We live in a time where […]
