Why Financial Advisors Should Lean On PR To Build (Or Rebuild) A Digital Presence
In an increasingly digital business landscape, now is the time for financial advisors to readjust their branding and lead generation focus to search engine optimization (SEO) and online reputation management (ORM). With that said, it takes more than hiring a so-called SEO wizard to tinker with the backend of your website. Your business must actually […]
Public Relations Enters The Age Of Artificial Intelligence
COVID-19 has accelerated the digital revolution in every industry, including public relations. With the adoption of new technology changing the ways people communicate, it is time for public relations professionals to utilize artificial intelligence in their campaigns. Despite common assumptions, the field of public relations has been historically sluggish in the innovation department. Building and […]
What To Do If You Are Targeted By A Cancel Campaign
COVID-19 appears to be “cancelling” many celebs, largely due to the fact that the public has more time on their hands and animosity levels are high. Critics and muckrakers are digging around and finding celebrity skeletons; such as Ellen DeGeneres and the allegedly hostile work environment for her crew. We live in a time where […]
Get Big Results By Going Small: The Role Of Micro-Influencers In PR Strategy
There is no question about whether social media should be incorporated into a brand’s arsenal of PR tools. It is an easy way to speak directly to consumers and relate to the audience you want to attract. However, a hybrid practice of combining traditional celebrity endorsements with social media-driven content marketing is emerging as a valuable and effective promotional strategy.
Why True Public Relations Specialists Don’t Guarantee Placements
For brands looking for easy publicity, guaranteed media placements seem too good to be true…but that’s because they are. Perpetuating an unethical media trend, publicity brokers acting as PR specialists are making immoral (and possibly illegal) promises to their clients through the form of pay-per-placement and guaranteed placement models. These models produce limited results, commoditize media relationships and compromise the character of an entire industry.
How Property Managers Can Manage Their Reputations During The Eviction Crisis
On July 30, the $600 government unemployment checks that nearly 25 million American adults have been getting came to an end, possibly to be replaced by $200 checks. In addition to potentially reduced unemployment checks, the Federal Eviction Moratorium has also expired, leaving an estimated 12 million renters at risk of eviction.
