Merrill Lynch Closes The Curtains On Cold Calling, Signaling A New Era In Financial Advisor Prospecting
The curtain has been pulled back, and the era of cold calling in financial advisor prospecting is slowly coming to an end. With Merrill Lynch’s decision to ban trainee brokers from making cold calls, the industry is moving into a new age where prospects want meaningful interactions with financial advisors. According to The Wall Street […]
Chrissy Teigen Fell Victim To Cancel Culture. Here’s How You Can Avoid Making The Same Mistakes
Chrissy Teigen made headlines over her comments following immense backlash over her past cyberbullying of media personality Courtney Stodden. In her statement, Teigen described feeling “lost” and “depressed” as she grappled with the toxicity of cancel culture, and despite a well-meaning apology to Courtney, Teigen is now yet another example of the growing phenomenon of […]
How Brands Can Advance Vaccination Efforts Through Online Advocacy
As social distancing guidelines diminish and Covid-19 vaccines become increasingly available, the biggest obstacle left in tackling the pandemic is to advocate the benefits of vaccination to skeptical individuals. Many brands are viewing this obstacle as part of their corporate social responsibility, and are stepping up by utilizing public relations, particularly within social media, to […]
You Need To Ask Yourself These 2 Questions Before Ghostwriting
The soaring popularity of content marketing throughout professional services and beyond has bolstered the need for quality ghostwriting. That increased demand means more professionals, from interns to executives, are now being asked to write original content on behalf of others. Writing can be a struggle in and of itself. If not in the right state […]
The Secret To Standing Out In The Digital Age
In this digital age of transparency, authenticity and constant change, the one thing that we know all businesses, brands and leaders must figure out is how to establish credibility and recognition in a crowded sphere. There is no doubt that social media has an influx of voices that want to be heard. How, then, do […]
These 4 Iconic Brands Show Us The Right (And Wrong) Way To Do Pride Month
Within the past few years, consumers are increasingly paying attention to a brand’s stance on topics concerning activism and social justice. Consumers and audiences not only want to follow your brand for what services and products it offers, but also for your company’s values and stances on important social issues. To recognize the Stonewall Riots […]
