How Communicators Can Influence COVID-19 Vaccine Uptake
A major breakthrough in the U.S. fight against COVID-19 came back in December when the FDA authorized the first COVID-19 vaccine for emergency use. Now, with multiple COVID-19 vaccines approved and rolling out to the public, persuading the public to take the vaccine poses a huge communication challenge to medical providers, drug makers and public health agencies. Due to uprise in misinformation, there is a […]
How Budweiser Amplified Its CSR Impact With PR (And How You Can, Too)
In today’s crowded media market, it is no longer enough for brands to simply come to the table with a great product. A brand’s social consciousness is becoming a notably important part of its identity and does wonders to shape public opinion. Many companies and organizations are picking up on this and have shifted their […]
Why You Need To Use Social Media To Leverage Your PR Success In The Digital Age
When MySpace reached its one millionth unique monthly user in June 2004, many argued that marked the beginning of social media as we see it today. It was a rise so sudden that some of today’s biggest social media stars like Charli D’Amelio or Emma Chamberlain were still in diapers when the platforms they now […]
How Earned Media Can Take Your Brand Authority To The Next Level
If you are looking for a way for your business to reach its target audience without the use of paid media channels it’s important to consider the use of earned media. 83% of consumers trust digital word-of-mouth over content that is produced by advertisers. Earned media will provide you with brand authority, which is the […]
Why Tesla’s Decision To Disband Its PR Team Could Be A Nightmare
Elon Musk reportedly dissolved Tesla’s public relations department recently, leaving him as the sole public communicator for one of the most influential automotive companies in the world, setting them up for a public relations nightmare. On Oct. 6, Electrek confirmed “at the highest level” that virtually all members of Tesla’s PR department had either taken […]
Major Biden: Changing The PR Game For Shelter Dogs And Presidential Campaigns, One ‘Woof’ At A Time
As President-Elect Joe Biden prepares to take office on Jan. 20, he and his wife, Dr. Jill Biden, won’t be the only ones packing their bags and heading to the White House. President and Dr. Biden will be joined by their two furry companions, Champ, 12, and Major, 2. Major made headlines back when President-Elect […]
