Blog

Earlier this month, 40 former and current interns of Dualstar Entertainment Group filed a class action lawsuit. The plaintiffs argue that the company, owned by former Full House stars Mary-Kate and Ashley Olsen, should have paid its interns no less than minimum wage because their jobs were similar to their paid colleagues, and they did not receive […]

Minions are everywhere. The marketing and promotion for this new animated movie has gone above and beyond what the public has come to expect from new movie releases. The minions have been inescapable, but how well has that really worked, and what lessons can other marketers learn from the minions campaign?  Bigger Isn’t Always Better […]

It’s debatable whether Taylor Swift is a country star or a pop star, but there’s not doubt that she is a PR rock star. This is the girl that turned her Kanye West VMA interruption into a song that debuted at number 27 on the Billboard Hot 100 chart. Ever since the release of Swift’s […]

It’s an age-old question, and one that Donald Trump’s 2016 presidential campaign has certainly made relevant again: Is all publicity good publicity? Since announcing his run for the 2016 presidency, Trump has made an avalanche of provocative comments while running the most controversial campaign in recent memory. Now, Trump is no media rookie. He’s been […]

Brian Hart published on ChelseaKrost.com Earlier this month, Spike TV censored a joke delivered by Clint Eastwood during its Guys’ Choice Awards. While presenting an award to Dwayne “The Rock” Johnson, Eastwood compared Johnson to other athletes-turned-actors and referenced Caitlyn Jenner. Now, I don’t think … Continue reading ?

The first step to building your personal brand is taking a long, detailed look in the mirror. And that’s not always the easiest thing to do. You need to figure out what makes you special or different and embrace it. Discovering and owning what sets you apart lays the foundation for an impactful personal brand. […]