Skip to content

CALL us today 866.225.0920

Client Portal
Menu
Flackable Logo
Financial Services PR Agency | Philadelphia Public Relations
  • Home
  • About
    • Vision
    • Leadership
    • Awards
    • Testimonials
  • Services
    • Public Relations
    • Content Development
    • Social Media
    • Digital Strategy
  • Markets
    • Financial Services
    • Professional Services
    • Local Campaigns
  • Media
    • News
    • Blog
    • Downloads
  • Connect
    • Free Consultation
    • Careers
Close Menu

CALL us today 866.225.0920

steve-jobs-apple
January62016

Two Brands Are Better Than One

Blog

When I went independent back in 2014, one of the first and most impactful decisions I had to make was naming my new PR agency. In my industry, it’s common for firms to be named after their founders. Despite that trend, I never seriously considered names like Hart Communications or Hart Public Relations, even though either one would have been a safe choice. The fact is, I went independent to break out of the traditional PR model, so I needed a name that leaves no doubt that we aren’t like the others. After much deliberation, I named my agency Flackable.

A primary advantage for startup owners and solopreneurs who create a brand independent of the founder is that it gives them ownership of two distinct brands: a company brand and a personal brand. This dynamic, if leveraged effectively, can deliver a powerful marketing impact.

Branding for the company you want

While I began as a solopreneur, my plan was always to build a team of some of the top digital PR talent in the country. Knowing that, it was critical that I not be perceived as a freelancer during the time I was on my own. To do that, I carefully crafted Flackable’s messaging to position us as an agency rather than an individual. By developing a strong agency brand, I was able to compete for new business against larger, more established competitors.

Much like the old saying “dress for the job you want,” if solopreneurs want to grow and build a team, they should create and communicate a brand that represents the company they want. And that all starts with developing a brand and vision much greater than themselves.

Digital cross-pollination

Having both a company brand and a personal brand allows entrepreneurs to double their digital presence – two websites, two Twitter accounts, a LinkedIn profile and company page, a Facebook profile and company page, etc. The websites should link to each other to drive referral traffic while boosting SEO. The social media accounts should compliment each other, sharing and liking posts from one another to spark engagement and tap into each network.

Too often I see entrepreneurs create hybrid social media accounts, especially on Twitter, that serve as both the company account and a personal account. I strongly urge against that. It’s 2016 – both entrepreneurs and their business need a relevant presence on key social media outlets, or they are invisible and irrelevant to customers who utilize those channels to find, research and engage brands and their leadership.

SEO for Financial Advisors: A Simple Guide to Help Your Practice Climb Up the Google Ladder by Brian Hart and Megan Healy is now available for digital download on Flackable’s website and Amazon.

Brian Hart is the founder and president of Flackable, a national public relations agency supporting the communications needs of registered investment advisors (RIAs) and other forward-thinking financial services firms. Learn more at www.flackable.com or www.brianhartpr.com. Follow Brian on Twitter @BrianHartPR.

Personal Branding For People With Common Names 3 Ways Using Instagram Can Boost Your Business

Related Posts

covid-vaccine

Blog

How Communicators Can Influence COVID-19 Vaccine Uptake

budweiser-csr

Blog

How Budweiser Amplified Its CSR Impact With PR (And How You Can, Too)

social-media

Blog

Why You Need To Use Social Media To Leverage Your PR Success In The Digital Age

Schedule Your Free Consultation

Book Now

Search

Recent Posts

  • riaintel-logoBrian Hart Quoted In RIAIntel: “The Client Testimonial Onslought And ‘Powerful’ Organic Growth Coming”
    February 17, 2021
  • covid-vaccineHow Communicators Can Influence COVID-19 Vaccine Uptake
    February 15, 2021
  • budweiser-csrHow Budweiser Amplified Its CSR Impact With PR (And How You Can, Too)
    February 12, 2021

SUBSCRIBE TO OUR NEWSLETTER

E-mail:*

DOWNLOAD
OUR E-BOOK:
TURNING PRESS INTO PROFITS

Flackable Ebook Turning Press into Profits

E-mail:*
 
Flackable Logo
  • Terms
  • Privacy Policy
CALL US AT (866) 225-0920 OR EMAIL US AT INFO@FLACKABLE.COM.
1500 LOCUST STREET, SUITE 2115 – PHILADELPHIA, PA 19102
COPYRIGHT © 2020 FLACKABLE, LLC. ALL RIGHTS RESERVED.
PBJ-BUTTON
PRN-Agency-Elite-Logo-Gold
Back To Top