Here’s a replay of Tonya McKenzie, Sarah Evans and Brian Hart’s LinkedIn Live event breaking down ChatGPT & AI for public relations professionals. The session covered a range of topics, including the PR industry’s adaptation of ChatGPT & AI and the practical dos and don’ts of using AI in the PR field. Tonya McKenzie is […]
Hold on to your husbands. There’s a new “girl” in town, and it’s AI. When New York Times technology columnist Kevin Roose previewed Microsoft’s new AI chatbot, it seems to have wanted more than a platonic relationship. The AI bot identified itself as “Sydney” and professed its secret love for Roose. It was persistent and […]
Here’s a replay of Samantha Russell, Nicole Casperson, and Brian Hart’s LinkedIn Live event providing an exclusive look into the world of ChatGPT and how it is revolutionizing the marketing landscape in financial services and fintech. Content Creation with AI-powered Chatbots Casperson covers content creation in the fintech industry, and she admits she uses AI. […]
Brian Hart brings his financial sector public relations expertise to speak about public relations, journalism, cancel-culture, education, and AI being officially introduced into business culture. He bring the behind-the-scenes reality to the podcast that the public doesn’t usually see that has gotten his clients on major media outlets such as The Wall Street Journal, CNBC, […]
The Johnny Depp – Amber Heard trial is taking a week-long break after a month of ardent, colorful and at times cringeworthy testimony from more than 30 individuals, and it will reconvene on Monday, May 16. The trial paused after Heard took the stand for the first time last week, and she will continue to […]
The greatest thing about technology is the many different forms of communication. Cell phones, social media and Zoom are just some of the ways to send messages and news across the globe in seconds. But the thing most people are lacking in regard to successful communication methods is how to properly do it. What are […]
The days of keyword stuffing and other over-optimization schemes are over. Through a series of algorithm updates and stiff ranking penalties for violators, Google has stomped out those old search engine optimization (SEO) gambits while boosting the value of “vanilla” optimization practices focused on creating quality content and earning links on external, reputable websites. These […]
Earlier this year, Google began rolling out a new artificial intelligence algorithm built on top of an earlier Google search algorithm. The new algorithm, known as MUM, is short for Multitask Unified Model, and Google claims it is 1,000 times more powerful than the previous algorithm. As these new features slowly surface, Google search will gain a […]
As we approach the end of 2021, it’s time to start thinking about marketing strategies to jumpstart the new year. Throughout the pandemic, many financial advisors have reported below-average prospecting, while 74% of those using a multichannel approach have reported average or above-average performance. Digital marketing and an optimized online presence are now critical to […]
Establishing social media relevancy and maintaining a positive online presence is essential for the modern advisor. Online platforms like Twitter, Facebook and Instagram are great for showing personality, both socially and professionally, and they’re relatively easy to use and understand. LinkedIn, however, is another story. As a financial advisor, LinkedIn is a great tool to both connect […]
