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The Johnny Depp – Amber Heard trial is taking a week-long break after a month of ardent, colorful and at times cringeworthy testimony from more than 30 individuals, and it will reconvene on Monday, May 16. The trial paused after Heard took the stand for the first time last week, and she will continue to […]

The greatest thing about technology is the many different forms of communication. Cell phones, social media and Zoom are just some of the ways to send messages and news across the globe in seconds. But the thing most people are lacking in regard to successful communication methods is how to properly do it. What are […]

The days of keyword stuffing and other over-optimization schemes are over. Through a series of algorithm updates and stiff ranking penalties for violators, Google has stomped out those old search engine optimization (SEO) gambits while boosting the value of “vanilla” optimization practices focused on creating quality content and earning links on external, reputable websites.   These […]

Earlier this year, Google began rolling out a new artificial intelligence algorithm built on top of an earlier Google search algorithm. The new algorithm, known as MUM, is short for Multitask Unified Model, and Google claims it is 1,000 times more powerful than the previous algorithm. As these new features slowly surface, Google search will gain a […]

As we approach the end of 2021, it’s time to start thinking about marketing strategies to jumpstart the new year. Throughout the pandemic, many financial advisors have reported below-average prospecting, while 74% of those using a multichannel approach have reported average or above-average performance. Digital marketing and an optimized online presence are now critical to […]

Inbound marketing, also known as pull marketing, is a system of marketing activities that draw in prospective clients and convert them into leads. I often speak with advisors who have never created or converted an inbound lead. The thing they all have in common is that their websites lack the following three essential lead generation […]

The pandemic forced offices across the United States to pivot to a work from home model, but as the nation and the world slowly bounces back, more and more businesses are making the shift back into the office. Be it hybrid, fulltime, or somewhere in between, the fact of the matter is that a return […]

Intuit, the global technology platform that makes Credit Karma, TurboTax, QuickBooks and Mint, announced in a press release yesterday that it has agreed to acquire Mailchimp for approximately $12 billion in cash and stocks by the end of Intuit’s second quarter fiscal 2022. As most marketers are familiar, Mailchimp is a global customer engagement and […]

Would you ever visit a dentist who doesn’t brush? Or hire a financial advisor who doesn’t invest their own money? I hope not – so why on earth would anybody hire a public relations professional who doesn’t maintain and promote his or her personal brand? The industry is inundated with practitioners who have never spoken […]

In the last few months, Google has released two Core Updates to their search engine and ranking algorithm. These updates have increased the visibility of an abundance of sites and opened the door for businesses to maximize their online presence. As Google updates continue stomping out the black hat SEO gambits of yesterday, public relations […]