Blog

Financial advisors traditionally rely heavily on face-to-face meetings and personal relationships to win new clients and retain existing accounts, especially during times of economic uncertainty. Whether through seminars, local events, social gatherings or a combination of the three, being out and visible in the community is often vital to growth and retention. And for industry-specific […]

After a yearlong postponement and much uncertainty, the Summer Olympics were held this year in Tokyo and rekindled the familiar feelings of excitement and patriotism that surrounds Olympic competition. Not only were sports like gymnastics and swimming back this year for fans to enjoy, but also iconic advertisements and sponsorships. This year’s Summer Olympic games […]

Your marketing claims ring hollow if prospects don’t think your brand is credible –pause, let the enormity of that statement settle in. Brand credibility shapes public patterns, behaviors, thoughts and experiences. When prospective clients or customers perceive your brand as unknown or untrustworthy, it can sandbag growth and put direct pressure on your bottom line. […]

Shortly after being hit with a lawsuit from actress Scarlett Johansson on Thursday, Disney fired back at the star in an unexpectedly personal tone, claiming that her lawsuit was “especially sad and distressing in its callous disregard for the horrific and prolonged global effects of the Covid-19 pandemic.” The Black Widow star filed a lawsuit […]

The curtain has been pulled back, and the era of cold calling in financial advisor prospecting is slowly coming to an end. With Merrill Lynch’s decision to ban trainee brokers from making cold calls, the industry is moving into a new age where prospects want meaningful interactions with financial advisors. According to The Wall Street […]

Chrissy Teigen made headlines over her comments following immense backlash over her past cyberbullying of media personality Courtney Stodden. In her statement, Teigen described feeling “lost” and “depressed” as she grappled with the toxicity of cancel culture, and despite a well-meaning apology to Courtney, Teigen is now yet another example of the growing phenomenon of […]

As social distancing guidelines diminish and Covid-19 vaccines become increasingly available, the biggest obstacle left in tackling the pandemic is to advocate the benefits of vaccination to skeptical individuals. Many brands are viewing this obstacle as part of their corporate social responsibility, and are stepping up by utilizing public relations, particularly within social media, to […]

The soaring popularity of content marketing throughout professional services and beyond has bolstered the need for quality ghostwriting. That increased demand means more professionals, from interns to executives, are now being asked to write original content on behalf of others. Writing can be a struggle in and of itself. If not in the right state […]

Within the past few years, consumers are increasingly paying attention to a brand’s stance on topics concerning activism and social justice. Consumers and audiences not only want to follow your brand for what services and products it offers, but also for your company’s values and stances on important social issues. To recognize the Stonewall Riots […]

Rejection is a painful part of the human experience. In a social context, it can range from not receiving a party invitation to being abandoned by a lover or family member. In a professional setting, rejection can take varying forms, many of which I’ve experienced throughout my professional journey. In fact, I credit much of […]