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The world’s highest paid female athlete, tennis player Naomi Osaka, made headlines after announcing she was withdrawing from the French Open following a whirlwind of statements between her and the Grand Slam tournaments regarding her decision to defy tournament rules and skip post-match press conferences. As public relations professionals, there are lessons to be learned […]

Candy behemoth Mars Wrigley made headlines recently after announcing their lawsuit against several companies that sell cannabis-infused products and adopted packaging that was all-too-similar to some of their most popular candies, including Skittles and Starburst. A Mars representative stated that they are “deeply disturbed” by the use of copycat packaging for THC products, and the […]

If you already have a solid public relations strategy in place, it is important that you have a press page on your website. Media coverage gives your brand credibility, and your press page will show that you are a trusted expert in your industry. Not only will your press page help with search engine optimization […]

A common mistake that brands make when scoring a big media hit is letting it fizzle out. To increase the buzz around a quote in an article or a broadcast appearance brands should be sharing it on their social media channels, but they often neglect the power of email marketing. Email marketing is a powerful […]

In an age where job-hopping is as common as ever, professionals cannot afford to neglect their personal brands when making a switch. A decade ago, a job change required newsletters, phone calls, emails and other traditional methods of informing professional contacts. Now, LinkedIn offers a modernized approach to compliment some of those old school (yet […]

Landing a TV or online broadcast interview is often the pinnacle of a public relations campaign for your company or product, offering a chance to directly reach your key target audience while building a valuable relationship with a journalist. However, with high reward comes high risk. For that reason, participating in a broadcast interview can […]

Many new grads, or even professionals looking to change careers, get stuck in the job hunting process. They feel they have all of the qualifications but don’t know why they’re not making progress or finding any leads. These struggles often come down to their online presence, or lack thereof. Here’s the deal – potential employers […]

As I’ve earned my undergraduate degree over the past four years, I’ve been fortunate to have a wide variety of internship experiences in the communications and public relations field. I’ve walked away from each with a valuable set of skills, and my time at Flackable has certainly been no exception. While I could list numerous […]

Choosing a public relations agency to represent your financial services firm is an important decision that will have a lasting impact on your brand, reputation and future growth. There are endless factors and nuances to consider during this difficult process, but here are three recommendations to help you narrow your search to the best match… […]

Ben & Jerry’s newest ice cream flavor, “Colin Kaepernick’s Change the Whirled,” is a blend of caramel and cookies and topped with a whole lot activism. The newest addition to the flavor lineup is an ode to Kaepernick’s fight for racial justice, with proceeds from each pint sold donated to the Know Your Rights Camp, his […]