Blog

At some point or another, every ambitious member of Generation Z will run into a professional age barrier. Whether you are a college grad seeking your first “real” job, a young professional chasing a promotion or a fresh entrepreneur developing a client base, you should be prepared to have your age and experience questioned. It […]

Nearly every relevant brand is on social media, but many still do not have a pertinent impact on the networks they wish to influence. In fact, it’s easy to distinguish the experts from the amateurs when examining how certain brands utilize social media. It reminds me of a snarky quote by the late, great Kobe Bryant: […]

In order to get media coverage, you need to give journalists a story. Writing an effective press release can be the key to building your brand’s reputation, earning media coverage and growing your online presence. Having an effective press release is only half of the battle, you need to get people to actually read it […]

There’s a new social media platform rising to popularity, and it comes with an air of mystery and exclusivity. Clubhouse is an audio-only iPhone app that allows you to listen in on other people’s live conversations. This may sound unsettling, but these people want to be heard. The app recently surged in popularity after Elon […]

After you have hired the public relations agency that aligns with your company’s brand, structure and goals, you will embark on a new relationship between your internal team and an outside entity tasked with generating impactful public relations results. Your public relations agency will not just be an outsourced marketing effort; they will become an […]

Owned media, or content created and published by your company itself, is already part of many companies’ daily operations. It gives your brand the opportunity to control the narrative about products or services, in addition to establishing your voice within the industry. But where owned media can really shine is when it is transformed into […]

Are you looking for industry success and a way to get your brand on the map? Thought leaders tend to be the most successful and well-trusted authority figures in their respective fields. If you are someone who has expertise in a specific industry and are able to offer guidance, inspire innovation and influence others, you […]

Choosing a public relations agency can be a difficult decision for some. After all, it’s a big investment that will give your company a lasting impact on your brand and reputation. A successful PR campaign can help expand your business in ways you have never imagined. When picking your PR agency, here are 4 important […]

In honor of International Women’s Day today, Burger King’s UK Twitter account, @BurgerKingUK, tweeted a ‘joke’ that “Women belong in the kitchen,” as a way to encourage female employees to pursue a culinary career. Understandably so, this tweet went viral almost instantaneously, receiving backlash in regard to their insensitivity towards centuries of sexism and oppression. […]

Last week, the Daily Mail newspaper published an article filled with photographs of Jonah Hill surfing both in his wetsuit and completely shirtless, pointing out elements of his body. The “Superbad” and “21 Jump Street” actor often plays characters whose weight is at the heart of the jokes, and his weight seems to always be […]