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A major breakthrough in the U.S. fight against COVID-19 came back in December when the FDA authorized the first COVID-19 vaccine for emergency use. Now, with multiple COVID-19 vaccines approved and rolling out to the public, persuading the public to take the vaccine poses a huge communication challenge to medical providers, drug makers and public health agencies. Due to uprise in misinformation, there is a […]

In today’s crowded media market, it is no longer enough for brands to simply come to the table with a great product. A brand’s social consciousness is becoming a notably important part of its identity and does wonders to shape public opinion. Many companies and organizations are picking up on this and have shifted their […]

When MySpace reached its one millionth unique monthly user in June 2004, many argued that marked the beginning of social media as we see it today. It was a rise so sudden that some of today’s biggest social media stars like Charli D’Amelio or Emma Chamberlain were still in diapers when the platforms they now […]

If you are looking for a way for your business to reach its target audience without the use of paid media channels it’s important to consider the use of earned media. 83% of consumers trust digital word-of-mouth over content that is produced by advertisers. Earned media will provide you with brand authority, which is the […]

Elon Musk reportedly dissolved Tesla’s public relations department recently, leaving him as the sole public communicator for one of the most influential automotive companies in the world, setting them up for a public relations nightmare. On Oct. 6, Electrek confirmed “at the highest level” that virtually all members of Tesla’s PR department had either taken […]

As President-Elect Joe Biden prepares to take office on Jan. 20, he and his wife, Dr. Jill Biden, won’t be the only ones packing their bags and heading to the White House. President and Dr. Biden will be joined by their two furry companions, Champ, 12, and Major, 2. Major made headlines back when President-Elect […]

Last year changed the world forever, revolutionizing the ways in which we communicate with one another. Through countless crises including a volatile election year, social unrest due to racial injustice and the COVID-19 pandemic, individuals want to be heard, seen and reassured now more than any time in recent history. In response to these needs, […]

Selecting the right marketing vendors to work with is an essential part of the business management process. Few companies have the in-house resources needed to complete every project without outside help, and in many cases, multiple vendors are needed to support and execute a comprehensive marketing plan. According to HubSpot, over 90 percent of businesses […]

When the economy took a turn for the worse as COVID-19 devastated consumer spending trends, many professional services businesses frantically grasped at whatever was in their reach to stay afloat. For many, that meant sinking funds into Facebook advertisements while shying away from organic integrated marketing solutions. However, for many professional services firms, those advertisements […]

Financial advisors traditionally prefer marketing strategies like networking to connect with their audience. However, the “new normal” thanks to the COVID-19 pandemic gives a clear advantage to the professionals with a strong digital presence, and the increased importance of using SEO to stay competitive online cannot be ignored. Between the still-high national unemployment rate of […]