If you already have a solid public relations strategy in place, it is important that you have a press page on your website. Media coverage gives your brand credibility, and your press page will show that you are a trusted expert in your industry.
Not only will your press page help with search engine optimization (SEO), but it will also help with marketing and credibility. It is important to include all media coverage that you are proud of including, but not limited to, articles that you are quoted in, articles that you are featured in, awards you have won, television interviews and podcast interviews.
Utilizing A Press Page
Your press page is the face of your brand and helps you leverage the PR success you have already earned and turn it into new opportunities. Your press page serves as a hub for those who visit your website to see an extension of who you are, what you do and why you do it.
If you are investing your time and money into your PR campaign, then you should create a page dedicated to showcasing your press coverage. Be sure to include media contact information, media mentions and press releases. This should be its own page on your site. Choose to highlight positive pieces that highlight the success of you and your brand.
Press Page Best Practices
When putting together your press page, it is important to keep in mind some best practices. For example, using the appropriate logo, hyperlinking the media hit directly to the logo and making sure it opens into a new page when you press on it.
Information in your press page should be easy to find, written in plain language, and easy to navigate. Journalists and media contacts do not want to dig through your site to find the information they are looking for, so make sure your press page is clearly labeled and in its own section. Consider adding a press banner on your home page to make the page even more accessible.
Benefits Of A Press Page
Getting featured in the media helps make you a trusted expert in your industry. Your press page will highlight this and help establish trust and credibility. A press page will prove to clients that your brand is trusted by others whether that be a journalist, influencer or media outlet.
Your press page can also help you get other opportunities by showing journalists that you are press ready. You will be taken seriously and are more likely to be interviewed and featured in future articles. Having all your media hits in one central location will make it easy for people to find what they are looking for when they come to your site.
A press page also helps you control the narrative surrounding your brand, and curate the image you want the public to see. They save media contacts and journalists valuable time they may have spent searching for information on your business, and instead have a one-stop-shop of information that is presented and approved by you.
Erica DeProspo is an Account Executive at Flackable, an award-winning public relations agency representing financial and professional services brands nationwide. To learn more about Flackable, please visit flackable.com.