Top 10 Marketing Apps For Financial Advisors
In today’s world, most people head straight for the internet when they want to know something. In the business of financial advising, your ability to produce effective marketing for your brand will be essential in ensuring that potential clients will know what you have to offer. It is easy for personality and genuine care for […]
How To Earn And Leverage Third-Party Credibility
When it comes to marketing your practice, you can always tell the world how great you are and possibly have some success with that strategy. With that said, the most successful advisors go beyond self-promotion and elevate their marketing to a whole new level by generating third-party credibility. Third-party credibility is recognition or endorsements from […]
Why Every PR Pro Needs to Watch Scandal
It takes a lot for me to get sucked into a TV show. So when Shonda Rhimes created Scandal in 2012, I was hesitant. I wondered what enjoyment I would get out of watching an overly dramatized version of my profession. As it turns out, Scandal is so much more than that. Six million people, […]
An Open Letter To The Girl Who Wrote An Open Letter To Her CEO
Dear Talia, I read your letter to your now former CEO, and I can sympathize with many of your post-graduate struggles. That’s because I also struggled out of college. And believe it or not, close to two million Americans complete four-year degrees each year, most of whom struggle their way through the same job market […]
How To Earn Praise And Respect From Your Rivals
Golden State Warriors point guard Stephen Curry put on a sensational performance to lead his team to an overtime victory on Saturday. His night included racking up 46 points while going 12 for 16 from beyond the arc, including a last second three pointer to win the game. Twitter erupted during and after the game, […]
Is Kanye West’s Brand Untouchable?
Kanye West has always been full of surprises, and if this past month is any indication, he’ll stop at nothing to keep fans and critics guessing what his next move will be. Claiming Bill Cosby’s innocence, taking credit for Taylor Swift’s rise to fame and publicly asking for a billion dollars from Mark Zuckerberg—Kanye is […]