Flackable, a national, full-service public relations agency headquartered in Philadelphia, today announces Google Analytics, Google Search Console and social media integration within Flackable’s All-Access Client Portal, a platform providing real-time, on demand campaign metrics and status reporting.
Flackable’s All-Access Client Portal empowers brands with unprecedented clarity, transparency and accountability, providing access to the agency’s media relations, content development, speaking opportunity and award nomination activity. The social media and digital strategy reports automatically display key metrics from Google, Facebook, LinkedIn and Twitter, offering powerful new ways to analyze campaign impact and overall success.
“A comprehensive public relations campaign in 2020 goes well beyond earned media,” said Brian Hart, founder and president of Flackable. “While establishing credibility and authority through earned media is vital for modern brands; social media, search engine optimization and online reputation management can supercharge a public relations strategy by bolstering brand influence and relevance. Adding these new reports to our portal allows us to paint a more complete picture of a campaign’s overall impact.”
Flackable offers social media and digital strategy as ancillary services to its core public relations campaign packages. The social media service is focused on systematically amplifying a campaign’s public relations success by leveraging press and content across the brand’s networks, funneling media to its core audiences. These efforts use data from some of the most influential social media platforms and are largely measured by follower growth, impressions, engagement and clicks.
The digital strategy service focuses on search engine optimization and online reputation management. Flackable takes accountability for search engine optimization results, regularly scanning the brand’s website for errors or opportunities for improvement and instructing the brand’s own website developer on how to address them. Flackable also provides keyword research and a powerful backlinking strategy to elevate brands to the first page of Google Search results. Beyond helping brands appear for targeted search terms, Flackable helps brands take some control over what others see in their results when they specifically search for the brand. Results are largely measured by website traffic, search impressions and various ranking data.
“The great digital shift we are witnessing this year has dramatically changed the ways brands approach their public relations and marketing priorities,” said Hart. “Clients and consumers are going to Google, LinkedIn and other online platforms to find and research the services and professionals they seek. Now is the time for financial and professional services firms to double down on their online visibility if they want to remain competitive in this new digital economy.”
Flackable is a national, full-service public relations agency representing financial and professional services firms. Headquartered in Philadelphia, the agency has set the standard for modern communications through its integrated approach to public relations, content development, social media and digital strategy. To learn more about Flackable, please visit flackable.com. Follow Flackable on Twitter at @flackable.