Flackable Founder & President Brian Hart returns to the Growth Now Movement podcast hosted by Justin Schenck to discuss credibility marketing, cancel culture and the state of journalism. Listen on Apple Podcasts.
Flackable, an award-winning public relations agency representing financial and professional services brands nationwide, has promoted Lauryn Bayley to assistant account executive. In this new role, Bayley will continue to manage and execute results-driven public relations campaigns while also playing a key role in content development and credibility marketing consulting. Bayley is an alumna of Rutgers University’s […]
CEOs may have not always considered or valued believability in their communication yet that oversight or low priority put on it is problematic, dangerous and not sustainable. CEOs benefit, one expert says, much more from a strong sense of self-awareness and healthy type of vulnerability. “The biggest thing CEOs need to be aware of, especially […]
“I started my career in the boiler room of a small financial services practice making over a hundred cold calls most days,” says Brian Hart, the founder of Flackable, an award-winning PR agency in Philadelphia. For a recent college grad who had just interned at a large PR agency and wanted to get into the industry right away, taking a sales job out of desperation was like being […]
How a company conducts and goes through a transition of leadership can have an impact on multiple stakeholders—not just economically but culturally as well. Jack Dorsey, now former-CEO and co-founder of Twitter, took to his digital home on the morning of Nov. 29 to deliver the news that he would be stepping down as top executive […]
Brian Hart, the Founder and President of Flackable, an award-winning public relations agency in Philadelphia that represents financial and professional services brands nationwide joins Enterprise Radio. Listen to host Eric Dye & guest Brian Hart discuss the following: 1. You work mostly with small businesses in the financial and professional services industries. What is one of the biggest barriers you see […]
With 2022 rapidly approaching, it’s never been more important for financial advisors to evaluate their marketing tactics. With the increasing importance of a digital presence, advisors must consider what will be the most effective marketing strategies to strengthen their businesses. Three strategies stand out: those based on credibility, recruitment and Google.
The resignation earlier this week of Jes Staley as CEO of Barclays Bank— apparently because of issues related to his ties with the late convicted sex offender Jeffrey Epstein— made international headlines. For business leaders, Staley’s sudden departure and the still unfolding story behind it could prompt concerns and questions about issues in their own pasts that, […]
What’s in a brand name? Can it truly have an impact on consumer forgiveness when said brand is faced with a reputation crisis? A new study from the Journal of Business Research, “So fun! How fun brand names affect forgiveness of hedonic and utilitarian products,” suggests some brands are more forgivable than others, in particular those […]
Flackable Founder and President Brian Hart appeared on RVN TV’s Press Conference with Jim DeLorenzo to discuss credibility marketing. Brian defines credibility marketing and explains why this process is essential for maximizing the impact of a brand’s public relations success.
