Flackable, a national, full-service public relations agency headquartered in Philadelphia, today introduces living public relations campaign plans. These online, animated campaign plans are the latest addition to Flackable’s All-Access Client Portal, a platform providing real-time, on demand campaign metrics and status reporting.
Unlike static PowerPoint or PDF campaign plans, which can quickly become stale and irrelevant after delivery to the client, Flackable’s plans are embedded and available to each client through the All-Access Client Portal. This dynamic makes it convenient for clients to compare their campaign plans with results tracked in their real-time and automated reports.
“Most marketing and public relations professionals understand the frustration of spending days and weeks creating campaign plans only to have those PDF plans glossed over once by leadership, buried in a folder and eventually becoming obsolete,” said Brian Hart, founder and president of Flackable. “On the other hand, brands investing in public relations services want focus, structure and clear expectations going into a campaign. That’s exactly what this original system provides.”
Flackable uses animations, simple navigation and instant updating to make these adaptable plans flexible and easy to follow. Static PDF plans are not designed to adapt to unforeseen challenges, developments and opportunities that are common in today’s unpredictable news and business cycles. Flackable’s living campaign plans are built for this climate, using simple technology to deliver unprecedented campaign clarity and adaptability.
“We’re providing a glimpse into the future of our industry. Over the next five years, public relations agencies will begin to shift away from being known only as service providers,” said Hart. “They will also become known as technology and digital media platforms. We’re among the few agencies leading the way in this transition to greater innovation and impact for the clients we serve. Our living campaign plans are just the latest example of how we’re thinking outside of the box and replacing tired systems of the past with modern solutions.”
Flackable is a national, full-service public relations agency representing financial and professional services firms. Headquartered in Philadelphia, the agency has set the standard for modern communications through its integrated approach to public relations, content development, social media and digital strategy. To learn more about Flackable, please visit flackable.com. Follow Flackable on Twitter at @flackable.