Why 2020 Will Be The Summer Of SEO For Financial Advisors
As the COVID-19 virus continues to transform nearly every sector of life, financial advisors across the country are left with 2020 marketing plans that are now defunct, obsolete or require substantial modifications. Many states are prolonging stay-at-home ordinances, which means we are entering a summer of social distancing and similar measures that will limit group […]
These 4 PR Reporting Trends Are Gaining Steam In 2020
The field of public relations is going through a technology-fueled evolution impacting nearly every aspect of the profession, particularly as it pertains to quantifying, analyzing and reporting campaign progress. Modern brands increasingly want clarity, transparency and accountability for the time and resources they invest in public relations, and increased access to new and existing technologies […]
Pay-Per-Placement PR Firms: Game-Changer Or Fool’s Gold?
This morning I received an email solicitation from a company in Los Angeles selling both direct and white label public relations services “on a performance-based cost model.” My inbox is constantly flooded with emails like these, but since I was already planning on writing about this topic, I took a look at the company’s website. […]
Flackable Spotlight: Andrea Mazzola
Last month, Flackable announced Andrea Mazzola’s promotion to account executive. This announcement followed her one-year anniversary with the agency in January. To celebrate these milestones, today’s Flackable Spotlight features Andrea and her journey to becoming a high-performing public relations professional at Flackable. Born in Philadelphia and raised in New Jersey, Andrea Mazzola attended vocational Gloucester […]
Webinar Marketing For Financial Advisors: A Q&A With Samantha Russell Of Twenty Over Ten
Despite the time and resources required, local seminars have long been a staple business development tool for top-performing financial advisors. Now, with tomorrow’s retirees increasingly going online for financial planning guidance, savvy financial advisors see an opportunity to add less costly digital marketing solutions to build new pipelines for business growth. In this interview with […]
What Google’s ‘Bedlam’ Algorithm Update Means For Your Business
On November 6, 2019, panic ensued among SEO professionals. Without warning, Google changed its three-map pack algorithm, wreaking havoc on search result rankings. On November 8, the organic search algorithm also changed. SEO pros described the days that followed as “bedlam.” Formerly high-ranking businesses fell to mediocre or poor placements for no apparent reason. By […]
Why 2020 Will Be The Summer Of SEO For Financial Advisors
As the COVID-19 virus continues to transform nearly every sector of life, financial advisors across the country are left with 2020 marketing plans that are now defunct, obsolete or require substantial modifications. Many states are prolonging stay-at-home ordinances, which means we are entering a summer of social distancing and similar measures that will limit group […]
These 4 PR Reporting Trends Are Gaining Steam In 2020
The field of public relations is going through a technology-fueled evolution impacting nearly every aspect of the profession, particularly as it pertains to quantifying, analyzing and reporting campaign progress. Modern brands increasingly want clarity, transparency and accountability for the time and resources they invest in public relations, and increased access to new and existing technologies […]
Pay-Per-Placement PR Firms: Game-Changer Or Fool’s Gold?
This morning I received an email solicitation from a company in Los Angeles selling both direct and white label public relations services “on a performance-based cost model.” My inbox is constantly flooded with emails like these, but since I was already planning on writing about this topic, I took a look at the company’s website. […]
Flackable Spotlight: Andrea Mazzola
Last month, Flackable announced Andrea Mazzola’s promotion to account executive. This announcement followed her one-year anniversary with the agency in January. To celebrate these milestones, today’s Flackable Spotlight features Andrea and her journey to becoming a high-performing public relations professional at Flackable. Born in Philadelphia and raised in New Jersey, Andrea Mazzola attended vocational Gloucester […]
Webinar Marketing For Financial Advisors: A Q&A With Samantha Russell Of Twenty Over Ten
Despite the time and resources required, local seminars have long been a staple business development tool for top-performing financial advisors. Now, with tomorrow’s retirees increasingly going online for financial planning guidance, savvy financial advisors see an opportunity to add less costly digital marketing solutions to build new pipelines for business growth. In this interview with […]
What Google’s ‘Bedlam’ Algorithm Update Means For Your Business
On November 6, 2019, panic ensued among SEO professionals. Without warning, Google changed its three-map pack algorithm, wreaking havoc on search result rankings. On November 8, the organic search algorithm also changed. SEO pros described the days that followed as “bedlam.” Formerly high-ranking businesses fell to mediocre or poor placements for no apparent reason. By […]