3 Impactful Ways To Highlight Your PR Success In The Office
The pandemic forced offices across the United States to pivot to a work from home model, but as the nation and the world slowly bounces back, more and more businesses are making the shift back into the office. Be it hybrid, fulltime, or somewhere in between, the fact of the matter is that a return […]
Intuit’s Mailchimp Acquisition Raises These 3 Questions For Marketers
Intuit, the global technology platform that makes Credit Karma, TurboTax, QuickBooks and Mint, announced in a press release yesterday that it has agreed to acquire Mailchimp for approximately $12 billion in cash and stocks by the end of Intuit’s second quarter fiscal 2022. As most marketers are familiar, Mailchimp is a global customer engagement and […]
PR Pros Need To Practice What They Preach
Would you ever visit a dentist who doesn’t brush? Or hire a financial advisor who doesn’t invest their own money? I hope not – so why on earth would anybody hire a public relations professional who doesn’t maintain and promote his or her personal brand? The industry is inundated with practitioners who have never spoken […]
Public Relations Is The SEO Catalyst. You Need To Integrate Your Strategies Right Now
In the last few months, Google has released two Core Updates to their search engine and ranking algorithm. These updates have increased the visibility of an abundance of sites and opened the door for businesses to maximize their online presence. As Google updates continue stomping out the black hat SEO gambits of yesterday, public relations […]
How Financial Advisors Can Avoid Irrelevance During An Uncertain Fall Event Season
Financial advisors traditionally rely heavily on face-to-face meetings and personal relationships to win new clients and retain existing accounts, especially during times of economic uncertainty. Whether through seminars, local events, social gatherings or a combination of the three, being out and visible in the community is often vital to growth and retention. And for industry-specific […]
Reflecting On The 5 Best Ad Campaigns Of The Tokyo Olympics
After a yearlong postponement and much uncertainty, the Summer Olympics were held this year in Tokyo and rekindled the familiar feelings of excitement and patriotism that surrounds Olympic competition. Not only were sports like gymnastics and swimming back this year for fans to enjoy, but also iconic advertisements and sponsorships. This year’s Summer Olympic games […]
