How To Choose The Best PR Agency For Your Financial Services Firm
Choosing a public relations agency to represent your financial services firm is an important decision that will have a lasting impact on your brand, reputation and future growth. There are endless factors and nuances to consider during this difficult process, but here are three recommendations to help you narrow your search to the best match… […]
How Ben & Jerry’s Built An Ice Cream Empire Through CSR
Ben & Jerry’s newest ice cream flavor, “Colin Kaepernick’s Change the Whirled,” is a blend of caramel and cookies and topped with a whole lot activism. The newest addition to the flavor lineup is an ode to Kaepernick’s fight for racial justice, with proceeds from each pint sold donated to the Know Your Rights Camp, his […]
3 Ways Gen Z Can Frame Youth And Inexperience As A Professional Advantage
At some point or another, every ambitious member of Generation Z will run into a professional age barrier. Whether you are a college grad seeking your first “real” job, a young professional chasing a promotion or a fresh entrepreneur developing a client base, you should be prepared to have your age and experience questioned. It […]
Social Media Is A Game Of Chess, Not Checkers
Nearly every relevant brand is on social media, but many still do not have a pertinent impact on the networks they wish to influence. In fact, it’s easy to distinguish the experts from the amateurs when examining how certain brands utilize social media. It reminds me of a snarky quote by the late, great Kobe Bryant: […]
How To Write A Great Press Release Headline That Stands Out
In order to get media coverage, you need to give journalists a story. Writing an effective press release can be the key to building your brand’s reputation, earning media coverage and growing your online presence. Having an effective press release is only half of the battle, you need to get people to actually read it […]
Why Clubhouse Is The Next Big Thing In Public Relations
There’s a new social media platform rising to popularity, and it comes with an air of mystery and exclusivity. Clubhouse is an audio-only iPhone app that allows you to listen in on other people’s live conversations. This may sound unsettling, but these people want to be heard. The app recently surged in popularity after Elon […]
