Twitter vs. Facebook: Do Social Media Platforms Have An Obligation To Rebuke Fake News?
Over the past few weeks, Twitter has flagged multiple tweets from President Donald Trump and his administration, claiming that a number of their tweets violated the platforms rules surrounding glorifying violence and potentially misleading voting information.
The Symbiotic Relationship Between Credibility and Confidence
As a business leader, it’s imperative to be confident in the service you provide and the business you run. Susan Ward, expert on small business influence and head of Cypress Technologies, says, “Other people sense whether or not you believe in yourself and by extension, whether or not you believe in what you’re doing. That belief is what persuades the customer […]
Use These Powerful Instagram Story Features To Build An Authentic Audience Connection
In a time of physical distancing, Instagram Stories can help brands foster real connections with customers and other key audiences. Not only do Stories help to build a more authentic connection with your audience, but they can also help you keep them engaged. About 62% of people say they’ve become more interested in a brand […]
How Fast Food Chains Are Flourishing With The Help Of Online Branding
The COVID-19 pandemic has catalyzed a digital acceleration that has forced consumers and the business community to shift their routine behaviors. Unfortunately, amid safety concerns, regulations and revenue disruptions, many businesses have had to close their doors indefinitely. However, one industry is particularly thriving – the fast food industry – as the drive-thru option is […]
This Little-Known LinkedIn Feature Will Transform Your Employees Into Passionate Brand Advocates
Getting your employees to engage with your company’s social media content can be like pulling teeth. According to Social Media Today, research has shown that content shared by employees sees 8 times more engagement, on average, than content shared through company pages. That said, if your company’s own employees aren’t engaging with posts, chances are no […]
The Best PR Agency Account Managers Share These 6 Indispensable Qualities
Passionate, hardworking account managers are the heart and soul of any high-performing public relations agency. PRWeek describes the public relations account manager role as the following: “An influencer of public opinion, [account managers] grow brands and help drive sales through a range of PR tools such as news items, press releases, case studies, product placement […]
