Public Relations Is The SEO Catalyst. You Need To Integrate Your Strategies Right Now
In the last few months, Google has released two Core Updates to their search engine and ranking algorithm. These updates have increased the visibility of an abundance of sites and opened the door for businesses to maximize their online presence. As Google updates continue stomping out the black hat SEO gambits of yesterday, public relations […]
How Financial Advisors Can Avoid Irrelevance During An Uncertain Fall Event Season
Financial advisors traditionally rely heavily on face-to-face meetings and personal relationships to win new clients and retain existing accounts, especially during times of economic uncertainty. Whether through seminars, local events, social gatherings or a combination of the three, being out and visible in the community is often vital to growth and retention. And for industry-specific […]
Reflecting On The 5 Best Ad Campaigns Of The Tokyo Olympics
After a yearlong postponement and much uncertainty, the Summer Olympics were held this year in Tokyo and rekindled the familiar feelings of excitement and patriotism that surrounds Olympic competition. Not only were sports like gymnastics and swimming back this year for fans to enjoy, but also iconic advertisements and sponsorships. This year’s Summer Olympic games […]
How To Measure Your Brand’s Credibility
Your marketing claims ring hollow if prospects don’t think your brand is credible –pause, let the enormity of that statement settle in. Brand credibility shapes public patterns, behaviors, thoughts and experiences. When prospective clients or customers perceive your brand as unknown or untrustworthy, it can sandbag growth and put direct pressure on your bottom line. […]
How Disney Botched Its PR Response Amid Lawsuit From Black Widow’s Lead Star
Shortly after being hit with a lawsuit from actress Scarlett Johansson on Thursday, Disney fired back at the star in an unexpectedly personal tone, claiming that her lawsuit was “especially sad and distressing in its callous disregard for the horrific and prolonged global effects of the Covid-19 pandemic.” The Black Widow star filed a lawsuit […]
Merrill Lynch Closes The Curtains On Cold Calling, Signaling A New Era In Financial Advisor Prospecting
The curtain has been pulled back, and the era of cold calling in financial advisor prospecting is slowly coming to an end. With Merrill Lynch’s decision to ban trainee brokers from making cold calls, the industry is moving into a new age where prospects want meaningful interactions with financial advisors. According to The Wall Street […]
