How To Bolster SEO Through Earned Media
The days of keyword stuffing and other over-optimization schemes are over. Through a series of algorithm updates and stiff ranking penalties for violators, Google has stomped out those old search engine optimization (SEO) gambits while boosting the value of “vanilla” optimization practices focused on creating quality content and earning links on external, reputable websites. These […]
You Will Never Outsmart Google. Unleash This Powerful SEO Strategy Instead
Earlier this year, Google began rolling out a new artificial intelligence algorithm built on top of an earlier Google search algorithm. The new algorithm, known as MUM, is short for Multitask Unified Model, and Google claims it is 1,000 times more powerful than the previous algorithm. As these new features slowly surface, Google search will gain a […]
Financial Advisor Marketing Companies: Our Top 10 Recommendations
As we approach the end of 2021, it’s time to start thinking about marketing strategies to jumpstart the new year. Throughout the pandemic, many financial advisors have reported below-average prospecting, while 74% of those using a multichannel approach have reported average or above-average performance. Digital marketing and an optimized online presence are now critical to […]
3 Essential Inbound Marketing Elements For Financial Advisor Websites
Inbound marketing, also known as pull marketing, is a system of marketing activities that draw in prospective clients and convert them into leads. I often speak with advisors who have never created or converted an inbound lead. The thing they all have in common is that their websites lack the following three essential lead generation […]
3 Impactful Ways To Highlight Your PR Success In The Office
The pandemic forced offices across the United States to pivot to a work from home model, but as the nation and the world slowly bounces back, more and more businesses are making the shift back into the office. Be it hybrid, fulltime, or somewhere in between, the fact of the matter is that a return […]
Intuit’s Mailchimp Acquisition Raises These 3 Questions For Marketers
Intuit, the global technology platform that makes Credit Karma, TurboTax, QuickBooks and Mint, announced in a press release yesterday that it has agreed to acquire Mailchimp for approximately $12 billion in cash and stocks by the end of Intuit’s second quarter fiscal 2022. As most marketers are familiar, Mailchimp is a global customer engagement and […]
