How Brands Can Advance Vaccination Efforts Through Online Advocacy
As social distancing guidelines diminish and Covid-19 vaccines become increasingly available, the biggest obstacle left in tackling the pandemic is to advocate the benefits of vaccination to skeptical individuals. Many brands are viewing this obstacle as part of their corporate social responsibility, and are stepping up by utilizing public relations, particularly within social media, to […]
You Need To Ask Yourself These 2 Questions Before Ghostwriting
The soaring popularity of content marketing throughout professional services and beyond has bolstered the need for quality ghostwriting. That increased demand means more professionals, from interns to executives, are now being asked to write original content on behalf of others. Writing can be a struggle in and of itself. If not in the right state […]
These 4 Iconic Brands Show Us The Right (And Wrong) Way To Do Pride Month
Within the past few years, consumers are increasingly paying attention to a brand’s stance on topics concerning activism and social justice. Consumers and audiences not only want to follow your brand for what services and products it offers, but also for your company’s values and stances on important social issues. To recognize the Stonewall Riots […]
How To Use Rejection To Fuel Your Success
Rejection is a painful part of the human experience. In a social context, it can range from not receiving a party invitation to being abandoned by a lover or family member. In a professional setting, rejection can take varying forms, many of which I’ve experienced throughout my professional journey. In fact, I credit much of […]
Naomi Osaka And French Open Stand-Off Provides Important Lessons On Media Relations And Publicity
The world’s highest paid female athlete, tennis player Naomi Osaka, made headlines after announcing she was withdrawing from the French Open following a whirlwind of statements between her and the Grand Slam tournaments regarding her decision to defy tournament rules and skip post-match press conferences. As public relations professionals, there are lessons to be learned […]
Why Mars Wrigley Is Suing These Copycat Cannabis Brands (And Practical Ways To Protect Your Brand)
Candy behemoth Mars Wrigley made headlines recently after announcing their lawsuit against several companies that sell cannabis-infused products and adopted packaging that was all-too-similar to some of their most popular candies, including Skittles and Starburst. A Mars representative stated that they are “deeply disturbed” by the use of copycat packaging for THC products, and the […]
