Instagram Deletes Likes: What Does This Mean For Your Business?
In the near future, all Instagram users will receive an update presenting an alteration that will impose a drastic effect on the world of social media. Some users believe this change is to create a healthier social environment, but others are worried how this change will affect businesses that utilize Instagram. Recently, Instagram began testing […]
The Wall Street Journal Launched An Extensive Investigation Into Google’s Search Algorithm. Here’s What Every Small Business Needs To Know
Last week, The Wall Street Journal published an extensive investigative report titled How Google Interferes With Its Search Algorithms and Changes Your Results. In the article, the Journal discusses the results from their investigation of Google, concluding that Google employees and contractors play a role in determining search results and rankings, contradicting the perception that Google’s […]
Vicente Fox Explains Why The Best Leaders Must Listen
Earlier this month I attended the PRSSA International Conference in San Diego, California. The student professional conference held a variety of sessions covering the latest trends in public relations and communications, however the most inspirational keynote was a discussion between Vincente Fox, the former President of Mexico (2000-2006), and Rhoda Weiss, the Gold Anvil Award […]
4 Essential PR Tips For Securing Local Broadcast Media Coverage
Every company has a story to tell. As a former news assignment editor at a local television station, I have heard thousands of story pitches from public relations folks. While these professionals are often passionate and determined to promote the brands they represent, the reality is journalists and editors spend their days monitoring breaking news […]
How Trader Joe’s Transforms Loyal Customers Into Brand Advocates On Social Media
If you live near or in a city, chances are you have heard the name “Joe” tossed around. Not Joe, your friend or next door neighbor, but rather Trader Joe’s, the grocery store that was labeled by Reader’s Digest as America’s Second Best Grocery Store of 2018. You may not have heard this news from […]
These 3 Renowned Brands Have Embraced TikTok. Has Yours?
Unless you are a part of Generation Z or an early social media adopter, chances are you haven’t caught on to the TikTok trend…yet. You might have seen short videos on other social platforms, like Twitter, Facebook, Instagram or Snapchat and noticed the TikTok logo in the top left-hand corner. But what is this application, […]
Instagram Deletes Likes: What Does This Mean For Your Business?
In the near future, all Instagram users will receive an update presenting an alteration that will impose a drastic effect on the world of social media. Some users believe this change is to create a healthier social environment, but others are worried how this change will affect businesses that utilize Instagram. Recently, Instagram began testing […]
The Wall Street Journal Launched An Extensive Investigation Into Google’s Search Algorithm. Here’s What Every Small Business Needs To Know
Last week, The Wall Street Journal published an extensive investigative report titled How Google Interferes With Its Search Algorithms and Changes Your Results. In the article, the Journal discusses the results from their investigation of Google, concluding that Google employees and contractors play a role in determining search results and rankings, contradicting the perception that Google’s […]
Vicente Fox Explains Why The Best Leaders Must Listen
Earlier this month I attended the PRSSA International Conference in San Diego, California. The student professional conference held a variety of sessions covering the latest trends in public relations and communications, however the most inspirational keynote was a discussion between Vincente Fox, the former President of Mexico (2000-2006), and Rhoda Weiss, the Gold Anvil Award […]
4 Essential PR Tips For Securing Local Broadcast Media Coverage
Every company has a story to tell. As a former news assignment editor at a local television station, I have heard thousands of story pitches from public relations folks. While these professionals are often passionate and determined to promote the brands they represent, the reality is journalists and editors spend their days monitoring breaking news […]
How Trader Joe’s Transforms Loyal Customers Into Brand Advocates On Social Media
If you live near or in a city, chances are you have heard the name “Joe” tossed around. Not Joe, your friend or next door neighbor, but rather Trader Joe’s, the grocery store that was labeled by Reader’s Digest as America’s Second Best Grocery Store of 2018. You may not have heard this news from […]
These 3 Renowned Brands Have Embraced TikTok. Has Yours?
Unless you are a part of Generation Z or an early social media adopter, chances are you haven’t caught on to the TikTok trend…yet. You might have seen short videos on other social platforms, like Twitter, Facebook, Instagram or Snapchat and noticed the TikTok logo in the top left-hand corner. But what is this application, […]