Naomi Osaka And French Open Stand-Off Provides Important Lessons On Media Relations And Publicity
The world’s highest paid female athlete, tennis player Naomi Osaka, made headlines after announcing she was withdrawing from the French Open following a whirlwind of statements between her and the Grand Slam tournaments regarding her decision to defy tournament rules and skip post-match press conferences. As public relations professionals, there are lessons to be learned […]
Why Mars Wrigley Is Suing These Copycat Cannabis Brands (And Practical Ways To Protect Your Brand)
Candy behemoth Mars Wrigley made headlines recently after announcing their lawsuit against several companies that sell cannabis-infused products and adopted packaging that was all-too-similar to some of their most popular candies, including Skittles and Starburst. A Mars representative stated that they are “deeply disturbed” by the use of copycat packaging for THC products, and the […]
Your Website Needs A Press Page. Here’s How To Build An Amazing One
If you already have a solid public relations strategy in place, it is important that you have a press page on your website. Media coverage gives your brand credibility, and your press page will show that you are a trusted expert in your industry. Not only will your press page help with search engine optimization […]
How To Use PR To Supercharge Your Email Marketing
A common mistake that brands make when scoring a big media hit is letting it fizzle out. To increase the buzz around a quote in an article or a broadcast appearance brands should be sharing it on their social media channels, but they often neglect the power of email marketing. Email marketing is a powerful […]
Reigniting Your Personal Brand During A Job Change
In an age where job-hopping is as common as ever, professionals cannot afford to neglect their personal brands when making a switch. A decade ago, a job change required newsletters, phone calls, emails and other traditional methods of informing professional contacts. Now, LinkedIn offers a modernized approach to compliment some of those old school (yet […]
4 Game-Changing Tips For Your Next Broadcast Appearance
Landing a TV or online broadcast interview is often the pinnacle of a public relations campaign for your company or product, offering a chance to directly reach your key target audience while building a valuable relationship with a journalist. However, with high reward comes high risk. For that reason, participating in a broadcast interview can […]
