How To Measure Your Brand’s Credibility
Your marketing claims ring hollow if prospects don’t think your brand is credible –pause, let the enormity of that statement settle in. Brand credibility shapes public patterns, behaviors, thoughts and experiences. When prospective clients or customers perceive your brand as unknown or untrustworthy, it can sandbag growth and put direct pressure on your bottom line. […]
How Disney Botched Its PR Response Amid Lawsuit From Black Widow’s Lead Star
Shortly after being hit with a lawsuit from actress Scarlett Johansson on Thursday, Disney fired back at the star in an unexpectedly personal tone, claiming that her lawsuit was “especially sad and distressing in its callous disregard for the horrific and prolonged global effects of the Covid-19 pandemic.” The Black Widow star filed a lawsuit […]
Merrill Lynch Closes The Curtains On Cold Calling, Signaling A New Era In Financial Advisor Prospecting
The curtain has been pulled back, and the era of cold calling in financial advisor prospecting is slowly coming to an end. With Merrill Lynch’s decision to ban trainee brokers from making cold calls, the industry is moving into a new age where prospects want meaningful interactions with financial advisors. According to The Wall Street […]
Chrissy Teigen Fell Victim To Cancel Culture. Here’s How You Can Avoid Making The Same Mistakes
Chrissy Teigen made headlines over her comments following immense backlash over her past cyberbullying of media personality Courtney Stodden. In her statement, Teigen described feeling “lost” and “depressed” as she grappled with the toxicity of cancel culture, and despite a well-meaning apology to Courtney, Teigen is now yet another example of the growing phenomenon of […]
How Brands Can Advance Vaccination Efforts Through Online Advocacy
As social distancing guidelines diminish and Covid-19 vaccines become increasingly available, the biggest obstacle left in tackling the pandemic is to advocate the benefits of vaccination to skeptical individuals. Many brands are viewing this obstacle as part of their corporate social responsibility, and are stepping up by utilizing public relations, particularly within social media, to […]
You Need To Ask Yourself These 2 Questions Before Ghostwriting
The soaring popularity of content marketing throughout professional services and beyond has bolstered the need for quality ghostwriting. That increased demand means more professionals, from interns to executives, are now being asked to write original content on behalf of others. Writing can be a struggle in and of itself. If not in the right state […]
