You Need To Ask Yourself These 2 Questions Before Ghostwriting
The soaring popularity of content marketing throughout professional services and beyond has bolstered the need for quality ghostwriting. That increased demand means more professionals, from interns to executives, are now being asked to write original content on behalf of others. Writing can be a struggle in and of itself. If not in the right state […]
The Secret To Standing Out In The Digital Age
In this digital age of transparency, authenticity and constant change, the one thing that we know all businesses, brands and leaders must figure out is how to establish credibility and recognition in a crowded sphere. There is no doubt that social media has an influx of voices that want to be heard. How, then, do […]
These 4 Iconic Brands Show Us The Right (And Wrong) Way To Do Pride Month
Within the past few years, consumers are increasingly paying attention to a brand’s stance on topics concerning activism and social justice. Consumers and audiences not only want to follow your brand for what services and products it offers, but also for your company’s values and stances on important social issues. To recognize the Stonewall Riots […]
How To Establish Yourself As An Expert
If you’re looking to boost your business’s visibility, it’s time to establish yourself as an expert. Positioning yourself as an expert will help establish your personal brand, as well as that of your company, helping you maximize your visibility and business potential. Who is an expert? An expert can be anyone in any industry who […]
Does Your Business Need A Rebrand? Here’s What You Need To Know
No matter what industry you’re in, branding is one of the most effective ways for your company to communicate its values to potential customers. However, a company’s brand is a lot more than just a logo. Branding is all of the visual elements, messaging and emotions you want your brand to be associated with. More […]
How To Use Rejection To Fuel Your Success
Rejection is a painful part of the human experience. In a social context, it can range from not receiving a party invitation to being abandoned by a lover or family member. In a professional setting, rejection can take varying forms, many of which I’ve experienced throughout my professional journey. In fact, I credit much of […]
