Should Small Businesses Avoid TikTok Amid Censorship And Privacy Concerns?
Since its U.S. launch in 2018, TikTok has dominated social media, attracting nearly 800 million monthly users, many of whom are teenagers and young adults looking to post funny and relatable content. However, in recent months, the innocent and playful personality that TikTok so solidly held has been tarnished. Bytedance, the Chinese tech company that owns TikTok, has been known to censor content and invade user privacy. Well-known for launching multiple apps similar to TikTok that have had huge success, Bytedance has been closely linked to China’s Communist agenda. In previous years, […]
Walking The Fine Line Of COVID-19 Corporate Communication
As the world weathers the COVID-19 storm, many brands continue to face disruption and significantly decreased demand as a result of federal, state and local measures to slow the spread of this highly contagious virus. It has had a devastating impact on many businesses and communities, as about a third of small businesses believe they […]
Six Years Later, One Thing Remains The Same
Back in April of 2014, while I was climbing the ranks at a New York City-based public relations firm, I published an article on LinkedIn titled 3 Reasons Why Third-Party Credibility is Crucial for Advisors. Meanwhile, nearly 2,500 miles across the country in Los Angeles, a new marketing manager at a growing wealth management firm […]
Why 2020 Will Be The Summer Of SEO For Financial Advisors
As the COVID-19 virus continues to transform nearly every sector of life, financial advisors across the country are left with 2020 marketing plans that are now defunct, obsolete or require substantial modifications. Many states are prolonging stay-at-home ordinances, which means we are entering a summer of social distancing and similar measures that will limit group […]
These 4 PR Reporting Trends Are Gaining Steam In 2020
The field of public relations is going through a technology-fueled evolution impacting nearly every aspect of the profession, particularly as it pertains to quantifying, analyzing and reporting campaign progress. Modern brands increasingly want clarity, transparency and accountability for the time and resources they invest in public relations, and increased access to new and existing technologies […]
Pay-Per-Placement PR Firms: Game-Changer Or Fool’s Gold?
This morning I received an email solicitation from a company in Los Angeles selling both direct and white label public relations services “on a performance-based cost model.” My inbox is constantly flooded with emails like these, but since I was already planning on writing about this topic, I took a look at the company’s website. […]
