How Fast Food Chains Are Flourishing With The Help Of Online Branding
The COVID-19 pandemic has catalyzed a digital acceleration that has forced consumers and the business community to shift their routine behaviors. Unfortunately, amid safety concerns, regulations and revenue disruptions, many businesses have had to close their doors indefinitely. However, one industry is particularly thriving – the fast food industry – as the drive-thru option is […]
This Little-Known LinkedIn Feature Will Transform Your Employees Into Passionate Brand Advocates
Getting your employees to engage with your company’s social media content can be like pulling teeth. According to Social Media Today, research has shown that content shared by employees sees 8 times more engagement, on average, than content shared through company pages. That said, if your company’s own employees aren’t engaging with posts, chances are no […]
The Best PR Agency Account Managers Share These 6 Indispensable Qualities
Passionate, hardworking account managers are the heart and soul of any high-performing public relations agency. PRWeek describes the public relations account manager role as the following: “An influencer of public opinion, [account managers] grow brands and help drive sales through a range of PR tools such as news items, press releases, case studies, product placement […]
Should Small Businesses Avoid TikTok Amid Censorship And Privacy Concerns?
Since its U.S. launch in 2018, TikTok has dominated social media, attracting nearly 800 million monthly users, many of whom are teenagers and young adults looking to post funny and relatable content. However, in recent months, the innocent and playful personality that TikTok so solidly held has been tarnished. Bytedance, the Chinese tech company that owns TikTok, has been known to censor content and invade user privacy. Well-known for launching multiple apps similar to TikTok that have had huge success, Bytedance has been closely linked to China’s Communist agenda. In previous years, […]
Walking The Fine Line Of COVID-19 Corporate Communication
As the world weathers the COVID-19 storm, many brands continue to face disruption and significantly decreased demand as a result of federal, state and local measures to slow the spread of this highly contagious virus. It has had a devastating impact on many businesses and communities, as about a third of small businesses believe they […]
Six Years Later, One Thing Remains The Same
Back in April of 2014, while I was climbing the ranks at a New York City-based public relations firm, I published an article on LinkedIn titled 3 Reasons Why Third-Party Credibility is Crucial for Advisors. Meanwhile, nearly 2,500 miles across the country in Los Angeles, a new marketing manager at a growing wealth management firm […]
How Fast Food Chains Are Flourishing With The Help Of Online Branding
The COVID-19 pandemic has catalyzed a digital acceleration that has forced consumers and the business community to shift their routine behaviors. Unfortunately, amid safety concerns, regulations and revenue disruptions, many businesses have had to close their doors indefinitely. However, one industry is particularly thriving – the fast food industry – as the drive-thru option is […]
This Little-Known LinkedIn Feature Will Transform Your Employees Into Passionate Brand Advocates
Getting your employees to engage with your company’s social media content can be like pulling teeth. According to Social Media Today, research has shown that content shared by employees sees 8 times more engagement, on average, than content shared through company pages. That said, if your company’s own employees aren’t engaging with posts, chances are no […]
The Best PR Agency Account Managers Share These 6 Indispensable Qualities
Passionate, hardworking account managers are the heart and soul of any high-performing public relations agency. PRWeek describes the public relations account manager role as the following: “An influencer of public opinion, [account managers] grow brands and help drive sales through a range of PR tools such as news items, press releases, case studies, product placement […]
Should Small Businesses Avoid TikTok Amid Censorship And Privacy Concerns?
Since its U.S. launch in 2018, TikTok has dominated social media, attracting nearly 800 million monthly users, many of whom are teenagers and young adults looking to post funny and relatable content. However, in recent months, the innocent and playful personality that TikTok so solidly held has been tarnished. Bytedance, the Chinese tech company that owns TikTok, has been known to censor content and invade user privacy. Well-known for launching multiple apps similar to TikTok that have had huge success, Bytedance has been closely linked to China’s Communist agenda. In previous years, […]
Walking The Fine Line Of COVID-19 Corporate Communication
As the world weathers the COVID-19 storm, many brands continue to face disruption and significantly decreased demand as a result of federal, state and local measures to slow the spread of this highly contagious virus. It has had a devastating impact on many businesses and communities, as about a third of small businesses believe they […]
Six Years Later, One Thing Remains The Same
Back in April of 2014, while I was climbing the ranks at a New York City-based public relations firm, I published an article on LinkedIn titled 3 Reasons Why Third-Party Credibility is Crucial for Advisors. Meanwhile, nearly 2,500 miles across the country in Los Angeles, a new marketing manager at a growing wealth management firm […]