In the past, publicity-driven public relations prioritized maximizing brand exposure, and one-way communication was the norm. But more recently, these publicity-driven public relations campaigns are being replaced by a modern, dynamic approach. In fact, 87 percent of PR executives don’t believe “public relations” will adequately describe the work they do in just five years. Today, the digital communication landscape favors brands that consistently earn and leverage credibility among their target markets.
Catalyzed by the COVID-19 pandemic, the race to become digital is apparent, and the financial services industry is not immune. Now, financial companies large and small must use technology to propel their businesses forward, particularly in their marketing and communications to form meaningful relationships in this new, permanently altered business landscape.
Public relations professionals are often great at providing the general public with honest information. After all, it is one of the six core values in the PRSA Code of Ethics. However, it is not just the general public that deserves honesty; the brands who hire public relations agencies and consultants deserve the same. That is where many practitioners fall short, not necessarily on purpose, but due to structural flaws in the traditional public relations agency model.
Prominent figures with massive fanbases are often able to create real, legal change due to their fame. Elon Musk, for example, has been making quite a name for himself by stirring just about every pot he can find. For the most part, it’s working wonders for his company’s social media and organic marketing campaigns, while fueling both fans and the general public to speak out against political issues.
George Floyd’s death at the hands of police has sent a shock throughout the United States which has echoed to the rest of the world. Floyd was the catalyst for the protests we continue to see around the globe, but he has also given a platform for discussions on police brutality, criminal justice reform, and […]
While marketing and communications professions have traditionally been delineated into categories such as public relations, marketing, branding and advertising, those broad labels get significantly more complicated when terms like digital, social media, content marketing and SEO get thrown into the mix. Which practice belongs to which profession? Who is responsible for what? Public relations has […]