Financial Advisor Marketing Companies: Our Top 10 Recommendations
As we approach the end of 2021, it’s time to start thinking about marketing strategies to jumpstart the new year. Throughout the pandemic, many financial advisors have reported below-average prospecting, while 74% of those using a multichannel approach have reported average or above-average performance. Digital marketing and an optimized online presence are now critical to […]
3 Essential Inbound Marketing Elements For Financial Advisor Websites
Inbound marketing, also known as pull marketing, is a system of marketing activities that draw in prospective clients and convert them into leads. I often speak with advisors who have never created or converted an inbound lead. The thing they all have in common is that their websites lack the following three essential lead generation […]
3 Impactful Ways To Highlight Your PR Success In The Office
The pandemic forced offices across the United States to pivot to a work from home model, but as the nation and the world slowly bounces back, more and more businesses are making the shift back into the office. Be it hybrid, fulltime, or somewhere in between, the fact of the matter is that a return […]
Intuit’s Mailchimp Acquisition Raises These 3 Questions For Marketers
Intuit, the global technology platform that makes Credit Karma, TurboTax, QuickBooks and Mint, announced in a press release yesterday that it has agreed to acquire Mailchimp for approximately $12 billion in cash and stocks by the end of Intuit’s second quarter fiscal 2022. As most marketers are familiar, Mailchimp is a global customer engagement and […]
PR Pros Need To Practice What They Preach
Would you ever visit a dentist who doesn’t brush? Or hire a financial advisor who doesn’t invest their own money? I hope not – so why on earth would anybody hire a public relations professional who doesn’t maintain and promote his or her personal brand? The industry is inundated with practitioners who have never spoken […]
Public Relations Is The SEO Catalyst. You Need To Integrate Your Strategies Right Now
In the last few months, Google has released two Core Updates to their search engine and ranking algorithm. These updates have increased the visibility of an abundance of sites and opened the door for businesses to maximize their online presence. As Google updates continue stomping out the black hat SEO gambits of yesterday, public relations […]
