3 Essential Inbound Marketing Elements For Financial Advisor Websites
Inbound marketing, also known as pull marketing, is a system of marketing activities that draw in prospective clients and convert them into leads. I often speak with advisors who have never created or converted an inbound lead. The thing they all have in common is that their websites lack the following three essential lead generation […]
3 Ways Financial Advisors Can Boost Their Business By Building Their Ideal Client Profile
Financial advisors wouldn’t have a lot of luck in the business without clients, no matter how good their branding is. Without knowing who you’re selling to it’s going to be hard to sell yourself. Deciding on an ideal client will help an advisor realize who they have the tools to help and where their energy is best spent […]
Rock Your Next Radio Interview With These 3 Tricks
As a savvy financial advisor or business leader, you’re familiar with the media interview process. You’ve spoken with reporters and writers before, and you think you’ve gotten the hang of it. However, the time has come to try something new, and you’ve landed your first radio or podcast interview. Congratulations! After the feelings of excitement […]
3 Impactful Ways To Highlight Your PR Success In The Office
The pandemic forced offices across the United States to pivot to a work from home model, but as the nation and the world slowly bounces back, more and more businesses are making the shift back into the office. Be it hybrid, fulltime, or somewhere in between, the fact of the matter is that a return […]
Intuit’s Mailchimp Acquisition Raises These 3 Questions For Marketers
Intuit, the global technology platform that makes Credit Karma, TurboTax, QuickBooks and Mint, announced in a press release yesterday that it has agreed to acquire Mailchimp for approximately $12 billion in cash and stocks by the end of Intuit’s second quarter fiscal 2022. As most marketers are familiar, Mailchimp is a global customer engagement and […]
PR Pros Need To Practice What They Preach
Would you ever visit a dentist who doesn’t brush? Or hire a financial advisor who doesn’t invest their own money? I hope not – so why on earth would anybody hire a public relations professional who doesn’t maintain and promote his or her personal brand? The industry is inundated with practitioners who have never spoken […]
