Flackable, a national, full-service public relations agency headquartered in Philadelphia, has released a new infographic, Leveraging Your PR Success Checklist. The infographic is designed to guide small business owners and marketers through easy yet highly effective ways they can maximize the value of their earned media coverage.
The infographic presents five effective methods for leveraging public relations accomplishments such as article features and awards. The checklist, a summary of tips from Flackable’s e-book Turning Press Into Profits, is meant to remind readers that public relations works best when integrated into a greater marketing plan.
“Any small business spending time and resources on PR – or considering it – must understand that the coverage alone is only half the battle,” said Brian Hart, founder and president of Flackable. “If you want to translate your PR success into tangible business results, you need to build efficient systems and processes for funneling that coverage to your key publics.”
The infographic is available for free download here.
Flackable is a national, full-service public relations agency serving financial and professional services firms. Headquartered in Philadelphia, the agency has set the standard for modern communications through its integrated approach to public relations, content development, social media and digital strategy. To learn more about Flackable, please visit www.flackable.com. Follow Flackable on Twitter at @flackable.