Flackable, an award-winning public relations agency representing financial and professional services brands nationwide, has introduced a credibility marketing training program as part of its latest service expansion. This program, available exclusively to Flackable clients, is a structured training program for internal teams, teaching them proven and repeatable processes to maximize the impact of their public relations investment.
Credibility marketing is the process of earning and leveraging third-party credibility. For organizations and individuals, it is an integrated strategy that systematically incorporates public relations success into one or more marketing verticals. Flackable’s training program, conducted via live and interactive video stream, is customized to fit the marketing personnel and capabilities of each unique client.
“Many firms in financial and professional services operate without a true marketing manager, assigning tasks like social media management and email marketing to an administrative assistant or salesperson,” said Brian Hart, founder and president of Flackable. “This training program teaches them simple, repeatable processes to add structure and consistency going forward. And, for teams with more seasoned marketing professionals, we tailor the program to match the scope and sophistication of their existing marketing processes.”
Founded in 2014, Flackable was honored as one of PRNEWS’ Agency Elite Top 100 in 2020, a program recognizing the most innovative agencies in the United States. Additionally, Hart was named Bulldog Reporter’s 2021 Silver PR Star Under 40 honoree in May for his individual industry contributions and achievements. According to Hart, today’s announcement is the next evolution of Flackable’s long-time commitment to marketing training and education, which most recently included the launch of a marketing resource center in March.
“We’ve been educating our clients on the importance of leveraging third-party credibility since Flackable’s inception. That has always been a key part of our agency identity and value proposition,” said Hart. “Our credibility marketing training program now gives them the option of a formalized education process for their internal teams.”
Flackable is an award-winning public relations agency representing financial and professional services brands nationwide. Headquartered in Philadelphia, Flackable guides growth-driven brands to new levels of credibility, authority and influence through its integrated approach to public relations. To learn more about Flackable, please visit flackable.com. Follow Flackable on Twitter at @flackable.