Flackable, an award-winning public relations agency representing financial and professional services brands nationwide, today announces enhanced reporting dashboards and a client resource center as the latest updates to the All-Access Client Portal, an industry-first platform providing real-time, on demand campaign metrics and status reporting.
Flackable first introduced the client portal in January 2020, subsequently earning recognition as one of America’s most innovative public relations agencies in PRNEWS’ Agency Elite Top 100. In June of that year, Flackable added an automated reporting system. The new reporting dashboards are the most significant development to the All-Access Client Portal since that time, offering an enriched user interface complete with advanced data filtering options.
“Brands have portals to track everything from business card orders to bank accounts. They can track the real-time status of lunch deliveries on an app. At minimum, they deserve the same level of access from their PR agency,” said Brian Hart, founder and president of Flackable. “It’s all about clarity, transparency and accountability; that’s the formula for an enjoyable and impactful client-agency relationship. This latest round of updates empowers our clients with advanced filtering options, making it easier to track and measure campaign results over time.”
The resource center, another new portal addition, provides Flackable’s clients with guides and templates outlining best practices for leveraging public relations success. It covers some of the most effective ways to integrate public relations success into a brand’s website, social media, email marketing and other branding and marketing channels.
“This is where many public relations agencies and consultants come up short. They’re good at driving press, but they too often silo themselves away from the brand’s existing marketing platforms and processes,” said Hart. “That never made sense to me. Marketing teams and businesses of all sizes depend on guidance and direction on how to maximize the impact and ROI of their public relations achievements. Our resource center serves as that playbook.”
Flackable is an award-winning public relations agency representing financial and professional services brands nationwide. Headquartered in Philadelphia, Flackable guides growth-driven brands to new levels of credibility, authority and influence through its innovative, integrated approach to public relations. To learn more about Flackable, please visit flackable.com. Follow Flackable on Twitter at @flackable.