By Brian Hart When people talk about leaving a legacy, it’s often in terms of preserving and passing on financial assets. But what about the intangible assets like wisdom, values and love? How can people ensure that all aspects of their legacies are preserved and passed on? To address this issue, I reached out to […]
The SnapChat evolution began in September 2011. Since then, SnapChat has become one of the most powerful apps to reach 13 to 34 year-olds – the coveted millennial and generation Z audiences. Originally, SnapChat was known as a “sexting app” because the pictures and videos that users sent would disappear after a couple seconds. However […]
Last week Donald Trump, the controversial GOP frontrunner, showcased his latest endorser on the campaign trail, Sarah Palin. Now, I’ve never been a fan of the former Alaska governor. But while watching her rambling and incoherent endorsement of a visibly uncomfortable Trump, I realized the silver lining to this otherwise awkward partnership – Tina Fey […]
With social media continuing its corporate take-over, communication specialists are focusing on three main social media outlets: Twitter, Facebook and LinkedIn. What they aren’t focusing on is a medium that could take their business to the next level. Instagram incorporates the trending hashtags of Twitter with the photo-sharing of Facebook. While it may seem intimidating, […]
When I went independent back in 2014, one of the first and most impactful decisions I had to make was naming my new PR agency. In my industry, it’s common for firms to be named after their founders. Despite that trend, I never seriously considered names like Hart Communications or Hart Public Relations, even though […]
This article is for the John Smiths and Ashley Johnsons of the world. It’s for professionals who want and need to stand out online to reach their career goals, but find that their common name makes it difficult for others to find and engage them through digital channels. My parents were thrilled to find out […]
We all make mistakes. Some people, however, make them in dramatic fashion on a global stage, like Steve Harvey’s painfully embarrassing slip up during last night’s Miss Universe competition. The Family Feud host, who was tasked with hosting the event, announced Miss Colombia Ariadna Gutierrez as the winner. The problem was that Gutierrez was the […]
As the clock winds down on 2015, it’s time to re-evaluate your search engine optimization (SEO) strategies. Especially today, having a digital presence is essential in order to establish a meaningful online presence and remain competitive in our new digital economy. If the modern consumer cannot easily find you online, you don’t exist. Why SEO […]
I recently received an email from a company called Pitchbox. My inbox is full of sales pitches from various PR vendors, but I always strive to stay on the cutting edge of the industry, so I did some research to find out what they’re all about. Pitchbox has positioned itself as influencer outreach and content […]
Many financial advisors hesitate to use social media because they are concerned about compliance. Although you should be very careful about what you say and how you say it, that doesn’t mean you can’t be on social media at all. There are many ways to bring relevant content to your existing clients and reach new […]