Blog

Around the world, the Internet’s been abuzz regarding the newest rumor: Twitter removing their infamous 140-character limit. The company is contemplating removing the limit, giving users more leeway to express their thoughts acutely, without the use of poor grammar or abbreviations. Though it is unclear what the plan is, the expansion would allow users to […]

Digital communication continues to transform the way we communicate on a national level and even more so on a global scale. Because of the rise in digital, the Catholic Church has begun embracing social media. The Vatican has its own YouTube channel and Instagram account, and Pope Francis tweets messages of forgiveness and hope in […]

According to the FA Insight Study of Advisory Firms: Growth by Design, sponsored by TD Ameritrade, only 50 percent of surveyed firms developed an annual marketing or public relations plan. Furthermore, the study found that just 32 percent of firms had an outside agency dedicated to public relations or new client growth. That group understands […]

Earlier this month, 40 former and current interns of Dualstar Entertainment Group filed a class action lawsuit. The plaintiffs argue that the company, owned by former Full House stars Mary-Kate and Ashley Olsen, should have paid its interns no less than minimum wage because their jobs were similar to their paid colleagues, and they did not receive […]

Minions are everywhere. The marketing and promotion for this new animated movie has gone above and beyond what the public has come to expect from new movie releases. The minions have been inescapable, but how well has that really worked, and what lessons can other marketers learn from the minions campaign?  Bigger Isn’t Always Better […]

It’s debatable whether Taylor Swift is a country star or a pop star, but there’s not doubt that she is a PR rock star. This is the girl that turned her Kanye West VMA interruption into a song that debuted at number 27 on the Billboard Hot 100 chart. Ever since the release of Swift’s […]

It’s an age-old question, and one that Donald Trump’s 2016 presidential campaign has certainly made relevant again: Is all publicity good publicity? Since announcing his run for the 2016 presidency, Trump has made an avalanche of provocative comments while running the most controversial campaign in recent memory. Now, Trump is no media rookie. He’s been […]

Brian Hart published on ChelseaKrost.com Earlier this month, Spike TV censored a joke delivered by Clint Eastwood during its Guys’ Choice Awards. While presenting an award to Dwayne “The Rock” Johnson, Eastwood compared Johnson to other athletes-turned-actors and referenced Caitlyn Jenner. Now, I don’t think … Continue reading ?

The first step to building your personal brand is taking a long, detailed look in the mirror. And that’s not always the easiest thing to do. You need to figure out what makes you special or different and embrace it. Discovering and owning what sets you apart lays the foundation for an impactful personal brand. […]