How A PR Agency Can Turn Your Owned Media Into Earned Media Success
Owned media, or content created and published by your company itself, is already part of many companies’ daily operations. It gives your brand the opportunity to control the narrative about products or services, in addition to establishing your voice within the industry. But where owned media can really shine is when it is transformed into […]
How To Become An Industry Thought Leader
Are you looking for industry success and a way to get your brand on the map? Thought leaders tend to be the most successful and well-trusted authority figures in their respective fields. If you are someone who has expertise in a specific industry and are able to offer guidance, inspire innovation and influence others, you […]
4 Questions To Ask When Choosing A PR Agency
Choosing a public relations agency can be a difficult decision for some. After all, it’s a big investment that will give your company a lasting impact on your brand and reputation. A successful PR campaign can help expand your business in ways you have never imagined. When picking your PR agency, here are 4 important […]
How Burger King Tweeted Its Way Into A PR Massacre On International Women’s Day
In honor of International Women’s Day today, Burger King’s UK Twitter account, @BurgerKingUK, tweeted a ‘joke’ that “Women belong in the kitchen,” as a way to encourage female employees to pursue a culinary career. Understandably so, this tweet went viral almost instantaneously, receiving backlash in regard to their insensitivity towards centuries of sexism and oppression. […]
How Jonah Hill Shut Down Tabloids, Taking Control Of His Own Narrative And Becoming A Body Positive Icon
Last week, the Daily Mail newspaper published an article filled with photographs of Jonah Hill surfing both in his wetsuit and completely shirtless, pointing out elements of his body. The “Superbad” and “21 Jump Street” actor often plays characters whose weight is at the heart of the jokes, and his weight seems to always be […]
How Communicators Can Influence COVID-19 Vaccine Uptake
A major breakthrough in the U.S. fight against COVID-19 came back in December when the FDA authorized the first COVID-19 vaccine for emergency use. Now, with multiple COVID-19 vaccines approved and rolling out to the public, persuading the public to take the vaccine poses a huge communication challenge to medical providers, drug makers and public health agencies. Due to uprise in misinformation, there is a […]