Hillary’s Blow Debate Opportunity
Prior to last night’s presidential debate, Donald Trump set a dark tone for the evening by appearing in front of reporters with three women who accused Bill Clinton of sexual impropriety, and another woman who was the plaintiff in a rape case in which Hillary Clinton represented the defendant. This move was clearly intended to get under […]
6 Instances Where Being Cheap Will Ruin Your Professional Brand
No one appreciates a shrewd, thrifty business professional more than I do. That being said, over the years I’ve met many business owners and executives who have allowed the same stingy tendencies that helped them generate business success in the first place to erode their public images and credibility over time. There is a line […]
The 30-Second Rule: How CEOs Can Stay Afloat In A Sea Of Emails
I spent the bulk of my first year in business as a solopreneur. I like to reflect back on that time as “the simple days” – a small number of clients, low overhead and an email inbox that typically saw just a few dozen messages each day. Entering my second year, as interest in my […]
How To Market To Millennials On Social Media As Told By A Millennial: A Q&A With Finnian Saylor
Gaining educated Millennial clients with high earning potential is a priority at many advisory firms across the country. The problem, though, is that twenty-somethings tend to be unresponsive to traditional prospecting methods. Rather than being sold to, they want to be engaged, educated and entertained by brands on social media and other digital platforms. Because […]
The PR Glass Ceiling: Confronting Gender Bias In A Female-Dominated Industry
There aren’t a whole lot of cracks in the PR industry’s glass ceiling…yet. Public Relations is among the most rapidly growing and “best jobs”—ranking third in the Best Creative & Media Jobs 2016 list, according to U.S. News and World Report. Despite its popularity, this seemingly progressive industry lags behind when it comes to advancing […]
Pokémon Go: The Newest Marketing Tool Attracting Customers
Do you want to be the very best, like no one ever was? If so, then you’re probably one of the 7.5 million people who have downloaded the Pokémon Go app since its launch last Wednesday. The app, a location-based augmented reality game that allows you to catch virtual Pokémon in the real world, has […]