E-commerce is taking over the shopping market, and websites are increasingly forcing their brick-and-mortar counterparts to adapt or close down. It’s true, 2017 has seen a shopping revolution, and more physical retail stores have shut down this year than ever before. E-commerce is booming, and currently shows 23 percent growth year-over-year. This growth isn’t surprising, considering 51 percent of Americans admit that they prefer to […]
Waffle House’s Response To The Drunk Customer Who Cooked His Own Meal Was A Brilliant Lesson In Humility
Last Thursday, after a night of drinking, South Carolina resident Alex Bowen decided to grab something to eat in the early hours of the morning. He headed to Waffle House, a popular Southern chain open 24 hours a day, only to wait at the counter for several minutes without being greeted by a single staff member. Determined to […]
The latest statistics from Business Insider are in on social media usage. Facebook is still, by far, the most prominent social media application used globally. Within the over 2 billion monthly users on Facebook, there is a growing number of users adopting new engagement habits – especially on smartphone devices. Now, brands that attempt […]
Search engine optimization has become a necessary component of any modern digital marketing plan. If potential customers cannot easily find your website on Google, you are likely forfeiting sales to your search savvy competitors. The problem for startups and small business owners is that vendors who specialize in search engine optimization often prescribe overly complicated and expensive solutions only […]
Advertising is an essential component for driving exposure to any business. Companies are quickly adopting native advertising efforts to increase awareness in a relevant and efficient way. For those unfamiliar, native advertising is considered as any paid content that is “in-feed” and inherently non-disruptive.
In our ever-constant, noisy world, marketing efforts are more crucial than ever for your business’ success. With inbound and outbound marketing efforts constantly being thrown in our faces, the difference between the two becomes skewed. To clarify the difference between inbound and outbound marketing, take a second to visualize two scenarios: A nomad, shrouded in […]