What Public Figures Can Learn From Elon Musk’s Statement On Cannabis Reform
Prominent figures with massive fanbases are often able to create real, legal change due to their fame. Elon Musk, for example, has been making quite a name for himself by stirring just about every pot he can find. For the most part, it’s working wonders for his company’s social media and organic marketing campaigns, while fueling both fans and the general public to speak out against political issues.
Corporate Communication: Black Lives Matter Distinguishes Substantive Action From Empty Gestures
George Floyd’s death at the hands of police has sent a shock throughout the United States which has echoed to the rest of the world. Floyd was the catalyst for the protests we continue to see around the globe, but he has also given a platform for discussions on police brutality, criminal justice reform, and […]
Digital PR: The Must-Have Skills For Survival As A Modern PR Pro
While marketing and communications professions have traditionally been delineated into categories such as public relations, marketing, branding and advertising, those broad labels get significantly more complicated when terms like digital, social media, content marketing and SEO get thrown into the mix. Which practice belongs to which profession? Who is responsible for what? Public relations has […]
Twitter vs. Facebook: Do Social Media Platforms Have An Obligation To Rebuke Fake News?
Over the past few weeks, Twitter has flagged multiple tweets from President Donald Trump and his administration, claiming that a number of their tweets violated the platforms rules surrounding glorifying violence and potentially misleading voting information.
The Symbiotic Relationship Between Credibility and Confidence
As a business leader, it’s imperative to be confident in the service you provide and the business you run. Susan Ward, expert on small business influence and head of Cypress Technologies, says, “Other people sense whether or not you believe in yourself and by extension, whether or not you believe in what you’re doing. That belief is what persuades the customer […]
Use These Powerful Instagram Story Features To Build An Authentic Audience Connection
In a time of physical distancing, Instagram Stories can help brands foster real connections with customers and other key audiences. Not only do Stories help to build a more authentic connection with your audience, but they can also help you keep them engaged. About 62% of people say they’ve become more interested in a brand […]