Get Big Results By Going Small: The Role Of Micro-Influencers In PR Strategy
There is no question about whether social media should be incorporated into a brand’s arsenal of PR tools. It is an easy way to speak directly to consumers and relate to the audience you want to attract. However, a hybrid practice of combining traditional celebrity endorsements with social media-driven content marketing is emerging as a valuable and effective promotional strategy.
Why True Public Relations Specialists Don’t Guarantee Placements
For brands looking for easy publicity, guaranteed media placements seem too good to be true…but that’s because they are. Perpetuating an unethical media trend, publicity brokers acting as PR specialists are making immoral (and possibly illegal) promises to their clients through the form of pay-per-placement and guaranteed placement models. These models produce limited results, commoditize media relationships and compromise the character of an entire industry.
How Property Managers Can Manage Their Reputations During The Eviction Crisis
On July 30, the $600 government unemployment checks that nearly 25 million American adults have been getting came to an end, possibly to be replaced by $200 checks. In addition to potentially reduced unemployment checks, the Federal Eviction Moratorium has also expired, leaving an estimated 12 million renters at risk of eviction.
Impactful PR Campaigns Require These 3 Digital Tools
In the past, publicity-driven public relations prioritized maximizing brand exposure, and one-way communication was the norm. But more recently, these publicity-driven public relations campaigns are being replaced by a modern, dynamic approach. In fact, 87 percent of PR executives don’t believe “public relations” will adequately describe the work they do in just five years. Today, the digital communication landscape favors brands that consistently earn and leverage credibility among their target markets.
3 Ways Financial Communications Has Been Transformed By Technology
Catalyzed by the COVID-19 pandemic, the race to become digital is apparent, and the financial services industry is not immune. Now, financial companies large and small must use technology to propel their businesses forward, particularly in their marketing and communications to form meaningful relationships in this new, permanently altered business landscape.
The Key To A Healthy Relationship With Your Outsourced PR Team
Public relations professionals are often great at providing the general public with honest information. After all, it is one of the six core values in the PRSA Code of Ethics. However, it is not just the general public that deserves honesty; the brands who hire public relations agencies and consultants deserve the same. That is where many practitioners fall short, not necessarily on purpose, but due to structural flaws in the traditional public relations agency model.