What’s in a brand name? Can it truly have an impact on consumer forgiveness when said brand is faced with a reputation crisis? A new study from the Journal of Business Research, “So fun! How fun brand names affect forgiveness of hedonic and utilitarian products,” suggests some brands are more forgivable than others, in particular those […]
Flackable Founder and President Brian Hart appeared on RVN TV’s Press Conference with Jim DeLorenzo to discuss credibility marketing. Brian defines credibility marketing and explains why this process is essential for maximizing the impact of a brand’s public relations success.
Changing cultural and political attitudes toward employment and the COVID-19 pandemic have turned the talent market on its head — and RIAs are no exception. In fact, the DeVoe 2021 RIA Talent Management Report found that employee turnover is rising rapidly within financial advisory practices. With voluntary departures at their highest level in a decade, the Great Resignation will […]
Brian Hart Published In Thrive Global: “Loyalty Is Dead. Build An Employment Culture Around Empathy Instead”
Fueled by economic circumstances stemming from the pandemic and shifting political and cultural perspectives on employment, it’s time to stick a fork in the concept of employee loyalty altogether. Instead, employers should strive for a culture of empathy to curb turnover and elevate employee engagement and enthusiasm.
The pandemic forced offices across the United States to pivot to a work from home model, but as the nation and the world slowly bounces back, more and more businesses are making the shift back into the office. Be it hybrid, fulltime, or somewhere in between, a return to in-person work means business owners will […]
Brian Hart is the founder and president of Flackable, an award-winning public relations agency representing financial and professional services brands nationwide. Headquartered in Philadelphia, Flackable guides growth-driven brands to new levels of credibility, authority and influence through its integrated approach to public relations. His professional recognition includes Bulldog Reporter‘s 2021 Silver PR Star Under 40, Irish America Magazine’s 2019, […]