Brian Hart Published In Advisor Perspectives: “Three Financial Advisor Marketing Trends To Watch In 2022”
With 2022 rapidly approaching, it’s never been more important for financial advisors to evaluate their marketing tactics. With the increasing importance of a digital presence, advisors must consider what will be the most effective marketing strategies to strengthen their businesses. Three strategies stand out: those based on credibility, recruitment and Google.
Brian Hart Quoted In Forbes: “How Barclays And Jes Staley Are Navigating Delayed Impact Of The Jeffrey Epstein Scandal”
The resignation earlier this week of Jes Staley as CEO of Barclays Bank— apparently because of issues related to his ties with the late convicted sex offender Jeffrey Epstein— made international headlines. For business leaders, Staley’s sudden departure and the still unfolding story behind it could prompt concerns and questions about issues in their own pasts that, […]
Brian Hart Quoted In PRNEWS: “Can A Fun Brand Name Bring Faster Forgiveness?”
What’s in a brand name? Can it truly have an impact on consumer forgiveness when said brand is faced with a reputation crisis? A new study from the Journal of Business Research, “So fun! How fun brand names affect forgiveness of hedonic and utilitarian products,” suggests some brands are more forgivable than others, in particular those […]
Brian Hart Featured On RVN Television: “Credibility Marketing”
Flackable Founder and President Brian Hart appeared on RVN TV’s Press Conference with Jim DeLorenzo to discuss credibility marketing. Brian defines credibility marketing and explains why this process is essential for maximizing the impact of a brand’s public relations success.
Brian Hart Published In Financial Planning: “How PR-Savvy RIAs Are Fighting The Great Resignation”
Changing cultural and political attitudes toward employment and the COVID-19 pandemic have turned the talent market on its head — and RIAs are no exception. In fact, the DeVoe 2021 RIA Talent Management Report found that employee turnover is rising rapidly within financial advisory practices. With voluntary departures at their highest level in a decade, the Great Resignation will […]
Brian Hart Published In Thrive Global: “Loyalty Is Dead. Build An Employment Culture Around Empathy Instead”
Fueled by economic circumstances stemming from the pandemic and shifting political and cultural perspectives on employment, it’s time to stick a fork in the concept of employee loyalty altogether. Instead, employers should strive for a culture of empathy to curb turnover and elevate employee engagement and enthusiasm.
