Brian Hart Quoted In PRNEWS: “Twitter’s CEO Shuffle Prompts Conversation On PR During Leadership Change”
How a company conducts and goes through a transition of leadership can have an impact on multiple stakeholders—not just economically but culturally as well. Jack Dorsey, now former-CEO and co-founder of Twitter, took to his digital home on the morning of Nov. 29 to deliver the news that he would be stepping down as top executive […]
Brian Hart Featured On Enterprise Podcast Network: “Credibility Marketing To Fuel Your Growth”
Brian Hart, the Founder and President of Flackable, an award-winning public relations agency in Philadelphia that represents financial and professional services brands nationwide joins Enterprise Radio. Listen to host Eric Dye & guest Brian Hart discuss the following: 1. You work mostly with small businesses in the financial and professional services industries. What is one of the biggest barriers you see […]
Brian Hart Published In Advisor Perspectives: “Three Financial Advisor Marketing Trends To Watch In 2022”
With 2022 rapidly approaching, it’s never been more important for financial advisors to evaluate their marketing tactics. With the increasing importance of a digital presence, advisors must consider what will be the most effective marketing strategies to strengthen their businesses. Three strategies stand out: those based on credibility, recruitment and Google.
Brian Hart Quoted In Forbes: “How Barclays And Jes Staley Are Navigating Delayed Impact Of The Jeffrey Epstein Scandal”
The resignation earlier this week of Jes Staley as CEO of Barclays Bank— apparently because of issues related to his ties with the late convicted sex offender Jeffrey Epstein— made international headlines. For business leaders, Staley’s sudden departure and the still unfolding story behind it could prompt concerns and questions about issues in their own pasts that, […]
Brian Hart Quoted In PRNEWS: “Can A Fun Brand Name Bring Faster Forgiveness?”
What’s in a brand name? Can it truly have an impact on consumer forgiveness when said brand is faced with a reputation crisis? A new study from the Journal of Business Research, “So fun! How fun brand names affect forgiveness of hedonic and utilitarian products,” suggests some brands are more forgivable than others, in particular those […]
Brian Hart Featured On RVN Television: “Credibility Marketing”
Flackable Founder and President Brian Hart appeared on RVN TV’s Press Conference with Jim DeLorenzo to discuss credibility marketing. Brian defines credibility marketing and explains why this process is essential for maximizing the impact of a brand’s public relations success.
