Blog

Back in April of 2014, while I was climbing the ranks at a New York City-based public relations firm, I published an article on LinkedIn titled 3 Reasons Why Third-Party Credibility is Crucial for Advisors. Meanwhile, nearly 2,500 miles across the country in Los Angeles, a new marketing manager at a growing wealth management firm […]

As the COVID-19 virus continues to transform nearly every sector of life, financial advisors across the country are left with 2020 marketing plans that are now defunct, obsolete or require substantial modifications. Many states are prolonging stay-at-home ordinances, which means we are entering a summer of social distancing and similar measures that will limit group […]

The field of public relations is going through a technology-fueled evolution impacting nearly every aspect of the profession, particularly as it pertains to quantifying, analyzing and reporting campaign progress. Modern brands increasingly want clarity, transparency and accountability for the time and resources they invest in public relations, and increased access to new and existing technologies […]

This morning I received an email solicitation from a company in Los Angeles selling both direct and white label public relations services “on a performance-based cost model.” My inbox is constantly flooded with emails like these, but since I was already planning on writing about this topic, I took a look at the company’s website. […]

Last month, Flackable announced Andrea Mazzola’s promotion to account executive. This announcement followed her one-year anniversary with the agency in January. To celebrate these milestones, today’s Flackable Spotlight features Andrea and her journey to becoming a high-performing public relations professional at Flackable. Born in Philadelphia and raised in New Jersey, Andrea Mazzola attended vocational Gloucester […]

Despite the time and resources required, local seminars have long been a staple business development tool for top-performing financial advisors. Now, with tomorrow’s retirees increasingly going online for financial planning guidance, savvy financial advisors see an opportunity to add less costly digital marketing solutions to build new pipelines for business growth. In this interview with […]

On November 6, 2019, panic ensued among SEO professionals. Without warning, Google changed its three-map pack algorithm, wreaking havoc on search result rankings. On November 8, the organic search algorithm also changed. SEO pros described the days that followed as “bedlam.” Formerly high-ranking businesses fell to mediocre or poor placements for no apparent reason. By […]

In the near future, all Instagram users will receive an update presenting an alteration that will impose a drastic effect on the world of social media. Some users believe this change is to create a healthier social environment, but others are worried how this change will affect businesses that utilize Instagram. Recently, Instagram began testing […]

Last week, The Wall Street Journal published an extensive investigative report titled How Google Interferes With Its Search Algorithms and Changes Your Results. In the article, the Journal discusses the results from their investigation of Google, concluding that Google employees and contractors play a role in determining search results and rankings, contradicting the perception that Google’s […]

Earlier this month I attended the PRSSA International Conference in San Diego, California. The student professional conference held a variety of sessions covering the latest trends in public relations and communications, however the most inspirational keynote was a discussion between Vincente Fox, the former President of Mexico (2000-2006), and Rhoda Weiss, the Gold Anvil Award […]