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Every company has a story to tell. As a former news assignment editor at a local television station, I have heard thousands of story pitches from public relations folks. While these professionals are often passionate and determined to promote the brands they represent, the reality is journalists and editors spend their days monitoring breaking news […]

If you live near or in a city, chances are you have heard the name “Joe” tossed around. Not Joe, your friend or next door neighbor, but rather Trader Joe’s, the grocery store that was labeled by Reader’s Digest as America’s Second Best Grocery Store of 2018. You may not have heard this news from […]

Unless you are a part of Generation Z or an early social media adopter, chances are you haven’t caught on to the TikTok trend…yet. You might have seen short videos on other social platforms, like Twitter, Facebook, Instagram or Snapchat and noticed the TikTok logo in the top left-hand corner. But what is this application, […]

Organizations may decide to reboot dormant brands for a number of reasons. Perhaps there is renewed demand, a unique opportunity or a need to keep up with the competition. Regardless, it can be a major undertaking. Much is at stake, and it can be hard to know where to begin.  When launching a brand reboot, it […]

A 2019 survey found that only 29 percent of financial advisory firms are using digital marketing solutions to improve their online presence, yet 43 percent of financial advisors say digital marketing adds value and increases profitability.Research has also found that 97 percent of consumers search online for local businesses, and 12 percent do it daily. It’s irrefutable that […]

Last October, kids and adults alike faced a devastating loss: Toys R Us. Though big box retailers tried to pick up the toy slack, Toys R Us recently decided to make its grand return. Two stores will open in 2019 and more are planned for 2020. With a reopening comes an effort to reinvent this […]

Movie theaters recently began debuting the trailer for Blinded By The Light, a film featuring the music of Bruce Springsteen. Blinded By The Light will fall as number four in the line of movies based off of music legends that premiered in the past year. With a potentially overwhelming number of screenplays with the same […]

Fall of 2008 was quite a momentous time; Barack Obama became the first African American president-elect, the Philadelphia Phillies won the World Series, the first installment of the Twilight series hit theaters and, yes, the stock market crashed. That crash, dubbed the greatest U.S. economic collapse since the Great Depression, precipitated a bundle of problems, […]

On June 6, Jamba Juice, a quick-service California-based chain, squeezed out the word “juice” from their name and is now just Jamba. After nearly thirty years of being known for their delicious, yet sugary juices, Jamba’s name change is the first step in revamping the company to align with modern day health trends. It's just […]

After eight years, seven seasons and almost a year and eight months of anticipation, the final season of Game of Thrones began on April 14. To claim that fans were disappointed is a large understatement, as a petition to redo the entire season with “competent writers” has been signed by 1.6 million people as of […]