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Over the past week, a heated debate erupted on Twitter, Facebook and cable news stemming from a salacious article posted on the tabloid blog Babe.net accusing actor Aziz Ansari of sexual assault. The post, citing an anonymous photographer who went on one date with Ansari in September, depicted the actor as selfish, aggressive and persistent […]

Last year, Facebook CEO Mark Zuckerberg dismissed the idea that fake news spread on the social network had an impact on the outcome of last year’s presidential election, calling the claims crazy in a statement posted to Facebook. He further claimed that fake news made up a small amount of content on the site and […]

Only a month after United Airlines CEO Oscar Munoz was named U.S. Communicator of the Year by PRWeek, he was credited with inciting a PR disaster. Munoz’s backlash resulted from his so-called callous response to a video that quickly went viral in April of two Chicago aviation security officers forcibly dragging a passenger from his seat and […]

The NFL has had its fair share of controversies over the years, but arguably little can compare to its current politically charged controversy that has received a constant stream of coverage this year: players taking a knee during the national anthem to protest police brutality. The movement, started by Colin Kaepernick, once had everyone from […]

In April, Pepsi released an ad featuring Kendall Jenner joining and seemingly ending a tense protest in an attempt to “project a global message of unity, peace and understanding.” Instead, the ad, which was removed within days due to major backlash, came across as tone-deaf to social issues, protesters and Pepsi’s target audience for the […]

For Uber, 2017 has been nothing short of scandal-filled. The string of controversies began late 2016 when it was announced that Uber CEO, Travis Kalanic, would be joining President Trump’s economic advisory council. Kalanic was one of many executives criticized for joining Trump’s advisory board, but the criticism had little effect then on the company. […]

Have you ever watched a local competitor on TV or read about them in the paper and thought “Why can’t this be me?” Well, the fact is, they probably experienced that at one point themselves. The difference is they took action to earn that moment of local fame. But the good news is that you can, too.  Becoming […]

The term “blockchain” has gone mainstream in recent months with the remarkable, record valuations of Bitcoin, the world’s first cryptocurrency, dominating financial headlines. Blockchain, the cryptology technology behind Bitcoin, has spread beyond currency and is steadily disrupting other institutions such as healthcare and government. And when it comes to the global advertising industry, blockchain could represent the most […]

E-commerce is taking over the shopping market, and websites are increasingly forcing their brick-and-mortar counterparts to adapt or close down. It’s true, 2017 has seen a shopping revolution, and more physical retail stores have shut down this year than ever before. E-commerce is booming, and currently shows 23 percent growth year-over-year. This growth isn’t surprising, considering 51 percent of Americans admit that they prefer to […]

Last Thursday, after a night of drinking, South Carolina resident Alex Bowen decided to grab something to eat in the early hours of the morning. He headed to Waffle House, a popular Southern chain open 24 hours a day, only to wait at the counter for several minutes without being greeted by a single staff member.  Determined to […]