How Google Measures Third-Party Credibility

local SEO, SEO

Third-party credibility is not only important for your brand and overall reputation, but it’s also becoming increasingly important to your firm’s search engine optimization (SEO) efforts as well. For those …

Why Leveraging Your PR Success Is Vital

Leveraging third-party credibility is what turns press into profits. Many professional services firms who have not previously engaged in a PR campaign have a false impression that earning press mentions …

Earned Media, Owned Media And Paid Media Explained

“Media” is an umbrella term covering any number of mass communication channels and is generally categorized as “traditional media” and “new media”. Traditional media includes television, radio and print publications …

Taking Control Of Your Digital Footprint

With the ever-increasing influence of social media and digital presence on consumer perception, controlling a brand’s online image is more important than ever. Search engine optimization is important for helping …

3 Ways To Leverage Your PR Success Offline

A solid public relations campaign will deliver heightened exposure and third-party credibility through quality press placements and other positive recognition. After earning media attention, the next step is finding ways …

Sell Like A Doctor

In the sales world, the rules aren’t what they used to be. When today’s consumers engage a business representative to inquire about products or services, they expect honesty, transparency and …