2017 PR Flop #1: Facebook’s Fake News and Fake Ads

Last year, Facebook CEO Mark Zuckerberg dismissed the idea that fake news spread on the social network had an impact on the outcome of last year’s presidential election, calling the …

2017 PR Flop #2: United Airlines’ Turbulence

Only a month after United Airlines CEO Oscar Munoz was named U.S. Communicator of the Year by PRWeek, he was credited with inciting a PR disaster. Munoz’s backlash resulted from his so-called …

2017 PR Flop #4: Pepsi’s Stab at World Peace

In April, Pepsi released an ad featuring Kendall Jenner joining and seemingly ending a tense protest in an attempt to “project a global message of unity, peace and understanding.” Instead, …

Inbound Marketing: Catching Leads from a Sea of Prospects

In our ever-constant, noisy world, marketing efforts are more crucial than ever for your business’ success. With inbound and outbound marketing efforts constantly being thrown in our faces, the difference …