Why Leveraging Your PR Success Is Vital

Leveraging third-party credibility is what turns press into profits. Many professional services firms who have not previously engaged in a PR campaign have a false impression that earning press mentions …

Earned Media, Owned Media And Paid Media Explained

“Media” is an umbrella term covering any number of mass communication channels and is generally categorized as “traditional media” and “new media”. Traditional media includes television, radio and print publications …

Taking Control Of Your Digital Footprint

With the ever-increasing influence of social media and digital presence on consumer perception, controlling a brand’s online image is more important than ever. Search engine optimization is important for helping …

3 Ways To Leverage Your PR Success Offline

A solid public relations campaign will deliver heightened exposure and third-party credibility through quality press placements and other positive recognition. After earning media attention, the next step is finding ways …

Sell Like A Doctor

In the sales world, the rules aren’t what they used to be. When today’s consumers engage a business representative to inquire about products or services, they expect honesty, transparency and …

In Trump’s America, Headlines Matter

Over the weekend, CBS News ran an online article with a headline that promptly sparked wide confusion and criticism. The article covered President-elect Donald Trump’s latest Twitter rant, in which …

Click Bait And The Fourth Estate

Click Bait and the Fourth Estate

Throughout this year’s ugly election, candidates and supporters on each side of the aisle used the media as one of their favorite punching bags. President-elect Donald Trump and his supporters …