The NBA Is Trying A New Way To Make Money–And If The NFL Does Too It Could Save Football
The NBA season kicks off on Tuesday, October 17th with an Eastern Conference Finals rematch between the Cleveland Cavaliers and the Boston Celtics. When these rivals take the court, observant fans will notice something extra on their uniforms: advertisements. That’s right, the NBA will be the first of the four major professional U.S. sports leagues to advertise sponsorships on player […]
Financial Advisors: Speak Effectively So People Listen Intently
When financial advisors are able to establish themselves as effective public speakers, it’s often a powerful boost to their businesses, personal development and professional opportunities. Embracing your voice, incorporating it into the way you brand yourself and using it as a platform to inspire, inform, or lead others allows you to set yourself apart as an advisor. […]
PR For Financial Advisors: What To Expect
It is important for financial advisors, or any brand for that matter, to set clear goals before investing an ounce of time or money into a PR campaign. Some firms just want to pursue a “bucket list” strategy – meaning they want placements in a handful of desired outlets over a short-term campaign, usually so they […]
Adapting A Long-Term PR Vision
In our digital, on-demand society, many small to mid-sized professional services firms are constantly cycling through a variety of marketing efforts in order to stay afloat with their competitors. Often times, these marketing efforts are abandoned because they didn’t produce results fast enough, or because there wasn’t an appropriate budget allocated for the length of time […]
How Financial Advisors Can Become Subject Matter Experts
Financial advisors who do not prioritize public relations often hold the common misconception that they are not newsworthy. This belief isn’t true, and the fact is, every single one of them likely has something interesting to share in their own right. Every financial advisor can provide a unique perspective on their approach to the profession […]
4 Ways To Legitimize Your Brand With Third-Party Credibility
For professional services firms, the marketing landscape favors firms that can consistently build trust, transparency and engagement among their target markets. Credibility is the key to capitalizing on this trend, and businesses must now rethink how they promote their brands to thrive, or at the very least survive, under these standards. In years past, sales-driven […]