News

With 2022 rapidly approaching, it’s never been more important for financial advisors to evaluate their marketing tactics. With the increasing importance of a digital presence, advisors must consider what will be the most effective marketing strategies to strengthen their businesses. Three strategies stand out: those based on credibility, recruitment and Google.

The resignation earlier this week of Jes Staley as CEO of Barclays Bank— apparently because of issues related to his ties with the late convicted sex offender Jeffrey Epstein— made international headlines. For business leaders, Staley’s sudden departure and the still unfolding story behind it could prompt concerns and questions about issues in their own pasts that, […]

What’s in a brand name? Can it truly have an impact on consumer forgiveness when said brand is faced with a reputation crisis? A new study from the Journal of Business Research, “So fun! How fun brand names affect forgiveness of hedonic and utilitarian products,” suggests some brands are more forgivable than others, in particular those […]

Flackable Founder and President Brian Hart appeared on RVN TV’s Press Conference with Jim DeLorenzo to discuss credibility marketing. Brian defines credibility marketing and explains why this process is essential for maximizing the impact of a brand’s public relations success.

Changing cultural and political attitudes toward employment and the COVID-19 pandemic have turned the talent market on its head — and RIAs are no exception. In fact, the DeVoe 2021 RIA Talent Management Report found that employee turnover is rising rapidly within financial advisory practices. With voluntary departures at their highest level in a decade, the Great Resignation will […]

Fueled by economic circumstances stemming from the pandemic and shifting political and cultural perspectives on employment, it’s time to stick a fork in the concept of employee loyalty altogether. Instead, employers should strive for a culture of empathy to curb turnover and elevate employee engagement and enthusiasm.

The pandemic forced offices across the United States to pivot to a work from home model, but as the nation and the world slowly bounces back, more and more businesses are making the shift back into the office. Be it hybrid, fulltime, or somewhere in between, a return to in-person work means business owners will […]

Brian Hart is the founder and president of Flackable, an award-winning public relations agency representing financial and professional services brands nationwide. Headquartered in Philadelphia, Flackable guides growth-driven brands to new levels of credibility, authority and influence through its integrated approach to public relations. His professional recognition includes Bulldog Reporter‘s 2021 Silver PR Star Under 40, Irish America Magazine’s 2019, […]

Flackable, an award-winning public relations agency representing financial and professional services brands nationwide, today announces a marketing vendor search and intermediary service as part of its latest service expansion. This program, available exclusively to Flackable clients, is designed to support brands with pivotal marketing verticals that are underperforming, neglected or non-existent. The process, led by […]

Flackable, an award-winning public relations agency representing financial and professional services brands nationwide, has introduced a credibility marketing training program as part of its latest service expansion. This program, available exclusively to Flackable clients, is a structured training program for internal teams, teaching them proven and repeatable processes to maximize the impact of their public […]