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George Floyd’s death at the hands of police has sent a shock throughout the United States which has echoed to the rest of the world. Floyd was the catalyst for the protests we continue to see around the globe, but he has also given a platform for discussions on police brutality, criminal justice reform, and […]

While marketing and communications professions have traditionally been delineated into categories such as public relations, marketing, branding and advertising, those broad labels get significantly more complicated when terms like digital, social media, content marketing and SEO get thrown into the mix. Which practice belongs to which profession? Who is responsible for what? Public relations has […]

Over the past few weeks, Twitter has flagged multiple tweets from President Donald Trump and his administration, claiming that a number of their tweets violated the platforms rules surrounding glorifying violence and potentially misleading voting information.

As a business leader, it’s imperative to be confident in the service you provide and the business you run. Susan Ward, expert on small business influence and head of Cypress Technologies, says, “Other people sense whether or not you believe in yourself and by extension, whether or not you believe in what you’re doing. That belief is what persuades the customer […]

In a time of physical distancing, Instagram Stories can help brands foster real connections with customers and other key audiences. Not only do Stories help to build a more authentic connection with your audience, but they can also help you keep them engaged. About 62% of people say they’ve become more interested in a brand […]

The COVID-19 pandemic has catalyzed a digital acceleration that has forced consumers and the business community to shift their routine behaviors. Unfortunately, amid safety concerns, regulations and revenue disruptions, many businesses have had to close their doors indefinitely. However, one industry is particularly thriving – the fast food industry – as the drive-thru option is […]

Getting your employees to engage with your company’s social media content can be like pulling teeth. According to Social Media Today, research has shown that content shared by employees sees 8 times more engagement, on average, than content shared through company pages. That said, if your company’s own employees aren’t engaging with posts, chances are no […]

Passionate, hardworking account managers are the heart and soul of any high-performing public relations agency. PRWeek describes the public relations account manager role as the following: “An influencer of public opinion, [account managers] grow brands and help drive sales through a range of PR tools such as news items, press releases, case studies, product placement […]

Since its U.S. launch in 2018, TikTok has dominated social media, attracting nearly 800 million monthly users, many of whom are teenagers and young adults looking to post funny and relatable content.  However, in recent months, the innocent and playful personality that TikTok so solidly held has been tarnished. Bytedance, the Chinese tech company that owns TikTok, has been known to censor content and invade user privacy. Well-known for launching multiple apps similar to TikTok that have had huge success, Bytedance has been closely linked to China’s Communist agenda. In previous years, […]

As the world weathers the COVID-19 storm, many brands continue to face disruption and significantly decreased demand as a result of federal, state and local measures to slow the spread of this highly contagious virus. It has had a devastating impact on many businesses and communities, as about a third of small businesses believe they […]