Blog

Costco continues to achieve viral success with memes featuring a giant teddy bear returning to some of the superstore giant’s locations this fall. Rather than being a mere spectator of this phenomenon, the brand has embraced the memes, fueling their visibility and engagement across social media platforms.  While most modern brands use social media as a basic means of marketing to […]

Nobody wants to feel like they’re being sold to. This was true ten years ago, and with today’s technology-fueled evolution in consumer preferences, it’s clear that businesses must shift away from antiquated sales practices to build the trust needed to convert new customers.  This creates a challenge for entrepreneurs and small business owners under pressure to increase […]

When building a brand, sharing your success is an important part of generating interest, support and excitement. The challenge, however, is doing so without coming off as boastful or outright obnoxious.  If you’re telling others about a milestone, award or other form of recognition–or posting about it online–you want to do so in a way that triggers a positive […]

We live in an era where investors increasingly demand trust, transparency and credibility from the financial advisors they work with. In response to this new business climate, the most successful advisors are changing how they position their brands. They are now earning recognition as influencers, thought leaders and local celebrities to win the attention and […]

On LinkedIn, profile views are a reliable indicator of your relevancy and influence among other users. With that said, many successful professionals and entrepreneurs struggle to draw a meaningful volume of profile visitors.  The good news for those with routinely low view counts is that there are simple steps anyone can take to significantly increase those numbers. Here are five […]

Every two years millions of people sit around their television to experience one of the greatest spectacles athletics has to offer, the Olympics. The Olympic games offer the opportunity to watch top athletes from around the world perform their craft. From figure skating to curling and everything in between the Winter Olympics provides a chance […]

NBA All-Star Weekend is one of the league’s most exciting annual events, where some of the world’s top basketball stars put their skills on display in front of hordes of star struck fans. This year, a seven foot first-time All-Star from Cameroon became arguably the most talked about player of the weekend.  Joel Embiid of the Philadelphia 76ers participated in the Rising […]

Young people are idiots. I was an idiot, my parents’ generation were idiots, and so on. History shows evidence of idiocy in nearly every preceding generation.  Today’s idiots are eating Tide Pods. That’s right. If you haven’t heard, there’s a viral trend called the Tide Pod Challenge in which kids are eating Tide Pods. The prize, for most, is […]

Among social media platforms for business to consumer brands, Facebook might have the most overall users, but Instagram is dominating the market in terms of engagement. Instagram’s brand to customer engagement rate is the highest among all social media outlets — 15 times higher than Facebook and 40 times higher than Twitter.  Instagram is known as the social media outlet for adolescents and […]