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In a Tuesday morning Twitter rant, President Donald Trump lashed out at tech giant Google, accusing the world’s most powerful search engine of biasing results to trash his image. This two-part thread goes on to claim that conservative media is “shut out,” and he ends it by threatening action.  In a statement to CNN, Google dismissed Trump’s charges as unfounded, explaining, […]

The internet has become the main median for marketers in today’s world of modern digital marketing.  Many marketers assume that because something is on the internet, it is available for their use. In doing so, they often inadvertently infringe on someone else’s intellectual property (IP) rights and copyrights. Infringement happens when one person (the re-publisher) unknowingly or […]

Twitter can be a gnarly platform for entrepreneurs to create a relevant presence, let alone master. Unlike Facebook and Instagram, Twitter is a platform that shuns self-promotion while generously rewarding snark, sarcasm and wit. That’s why so many professionals struggle to establish a relevant presence on the platform. Their cautious voices come off as forced and out of touch […]

The Fourth of July is an exciting holiday for Americans to celebrate their independence, deck themselves out in red, white and blue, and just kick back and relax. Companies love to capitalize on this patriotic market and often rollout exclusive red, white and blue products for the holiday. While making the run to the liquor […]

I see it all the time: A small business hires an outside vendor for website development, a freelancer for blogging and social media management, perhaps a search engine optimization consultant, and a public relations agency.  If it sounds complicated, that’s because it is. It’s not ideal for small businesses–especially in terms of management, costs and communication. Internal teams are often […]

Establishing yourself as an industry influencer can do wonders, especially during your first year in business. It’s important to come out the gate strong to transform industry peers into loyal fans and followers.  That’s exactly what I did after I launched my public relations and digital marketing business Flackable in 2014. I knew that an impactful online presence was necessary […]

Public relations is a term that’s widely used but often loosely defined. That’s because the definition has evolved and been stretched over time. In the early 20th century, PR emerged as a field rooted in propaganda, and for a time people used the terms synonymously.  Over the past few decades, up until the new media age, reputation and […]

This week, Flackable account executive and rising Philadelphia media personality Binh Nguyen celebrates her one-year anniversary with the agency. Born in Vietnam, Nguyen’s family immigrated to Lebanon, Pennsylvania when she was just one year old to provide her siblings and her better access to education and the foundation to pursue their passion as adults. After […]

There’s a certain thrill associated with racking up likes, views and impressions on your online content. Those numbers can be a welcomed surprise, but don’t pat yourself on the back just yet. Not all positive social media metrics are correlated with positive business results.  Although, as a small business owner, you understand the value of measuring and […]

AT&T CEO Randall Stephenson issued a public apology Friday morning regarding the company’s association with Michael Cohen as a political consultant for their potential merger with Time Warner. AT&T paid Cohen $600,000 for his consulting services, according to CNN.  In the apology, the CEO described hiring Cohen as a “big mistake.” Stephenson made it clear that the relationship between AT&T and […]