Living Campaign Plans
Digital, Animated Public Relations Campaign Plans
Living campaign plans, part of Flackable’s All-Access Client Portal, are custom designed and maintained to present a clear campaign overview. These online, animated campaign plans replace the increasingly problematic public relations plans many traditional agencies cling to.
Most marketing and public relations professionals have experienced spending days and weeks creating campaign plans, only to have those PDF plans glossed over once by the team before being buried in a folder and soon obsolete. With that said, brands investing in public relations services still need focus, structure and clear expectations throughout a campaign.
Living campaign plans solve that dilemma. Unlike static PDF campaign plans, which can quickly become stale and irrelevant after delivery, Flackable’s plans are embedded and available through the All-Access Client Portal. This dynamic makes it convenient to compare campaign plans with results tracked in real-time reports.
BRIAN HART, FOUNDER & PRESIDENT AT FLACKABLE
“Static PDF plans are not designed to adapt to unforeseen challenges, developments and opportunities that are common in today’s unpredictable news and business cycles. Flackable’s living campaign plans are built for this climate, using simple technology to deliver unprecedented campaign clarity and adaptability.”
Delivering unprecedented clarity, transparency & accountability:
+ DIGITAL, ANIMATED PLANS
Digital, animated campaign plans presenting a clear campaign overview.
+ CONVENIENT ACCESS
Plans are embedded in the Client Portal, making it easy to toggle between campaign goals and results.
+ SIMPLE UPDATING
Unlike static plans, these plans can be updated when strategy shifts or new opportunities arise.
+ CLEAR OVERVIEW
Outlines overarching goals, market positioning, key messaging, monthly initiatives and more.
+ QUARTERLY ADDITIONS
New monthly goals and initiatives are built on each quarter.
+ SLIDESHOW FORMAT
Clean, modern slideshow format ideal for reviewing individually or via video conference.