Too many small businesses operate under the false assumption that they aren’t newsworthy. They watch from the outside as neighboring businesses and larger competitors soak in all of the local and national media coverage and garner the clout that comes with it. However, the reality is that just about any small business can be newsworthy. […]
From the beginning of my career, I always prioritized building a meaningful professional brand and online presence. But when I quit my job in 2014 to launch my own independent public relations agency, I saw it as an opportunity to catapult it to the next level. The fact is, as a new entrepreneur, you immediately gain a level […]
On Monday, Google vice president of engineering Ben Smith announced in a blog post that the search giant will wind down Google+ for consumers over the next ten months, at which point the troubled social network will exclusively function as an enterprise product for internal employee communication and collaboration. This announcement came paired with the revelation that the private data of up […]
Washington and the American judicial system have been rocked over the past week by mounting allegations of sexual impropriety and crude drunken behavior by Supreme Court nominee Brett Kavanaugh. With these allegations, which he vehemently denies, Kavanaugh joins a growing list of public figures who have fallen into the crosshairs of the #MeToo movement. In […]
In a Tuesday morning Twitter rant, President Donald Trump lashed out at tech giant Google, accusing the world’s most powerful search engine of biasing results to trash his image. This two-part thread goes on to claim that conservative media is “shut out,” and he ends it by threatening action. In a statement to CNN, Google dismissed Trump’s charges as unfounded, explaining, […]
The internet has become the main median for marketers in today’s world of modern digital marketing. Many marketers assume that because something is on the internet, it is available for their use. In doing so, they often inadvertently infringe on someone else’s intellectual property (IP) rights and copyrights. Infringement happens when one person (the re-publisher) unknowingly or […]
I see it all the time: A small business hires an outside vendor for website development, a freelancer for blogging and social media management, perhaps a search engine optimization consultant, and a public relations agency. If it sounds complicated, that’s because it is. It’s not ideal for small businesses–especially in terms of management, costs and communication. Internal teams are often […]
Establishing yourself as an industry influencer can do wonders, especially during your first year in business. It’s important to come out the gate strong to transform industry peers into loyal fans and followers. That’s exactly what I did after I launched my public relations and digital marketing business Flackable in 2014. I knew that an impactful online presence was necessary […]
Public relations is a term that’s widely used but often loosely defined. That’s because the definition has evolved and been stretched over time. In the early 20th century, PR emerged as a field rooted in propaganda, and for a time people used the terms synonymously. Over the past few decades, up until the new media age, reputation and […]
There’s a certain thrill associated with racking up likes, views and impressions on your online content. Those numbers can be a welcomed surprise, but don’t pat yourself on the back just yet. Not all positive social media metrics are correlated with positive business results. Although, as a small business owner, you understand the value of measuring and […]
