An industry outsider might be forgiven for thinking that public relations and publicity are interchangeable functions.However, PR practitioners have been arguing about just what a public relations professional does—or doesn’t do—for as long as many can remember. Some PR pros argue that the term “publicist” oversimplifies a job that includes reputation management, content creation, public […]
About Brian Hart
Posts by Brian Hart:
Binh Nguyen Featured In PR Daily: “How A Sushi Fan Drew 47K Instagram Followers As A Micro-Influencer”
My sushi addiction turned me into a micro-influencer.In 2016, I started @Philly_Sushi, an Instagram account that combined two of my favorite things, sushi and the city of Philadelphia. With so many local sushi restaurants with wide-ranging menus, I wanted to help fellow enthusiasts find the best spots.
Philadelphia public relations agency Flackable publishes free infographic simplifying search engine optimization for small business owners and marketers.
Organizations may decide to reboot dormant brands for a number of reasons. Perhaps there is renewed demand, a unique opportunity or a need to keep up with the competition. Regardless, it can be a major undertaking. Much is at stake, and it can be hard to know where to begin. When launching a brand reboot, it […]
A 2019 survey found that only 29 percent of financial advisory firms are using digital marketing solutions to improve their online presence, yet 43 percent of financial advisors say digital marketing adds value and increases profitability.Research has also found that 97 percent of consumers search online for local businesses, and 12 percent do it daily. It’s irrefutable that […]
Last October, kids and adults alike faced a devastating loss: Toys R Us. Though big box retailers tried to pick up the toy slack, Toys R Us recently decided to make its grand return. Two stores will open in 2019 and more are planned for 2020. With a reopening comes an effort to reinvent this […]
More employees are choosing to work remotely as companies embrace alternative work schedules. In fact, the number of remote employees has increased by 140% since 2005, which is 10 times faster than the growth rate of on-site employees or self-employed individuals. Yet building culture and camaraderie among a remote team can be a challenge for even the […]
To align with modern health trends, the California-based chain is modifying its product line—and has squeezed the word “juice” out of its moniker. After nearly thirty years of being known for their delicious, yet sugary juices, Jamba’s name change is the first step in revamping the company to align with modern day health trends.
Philadelphia public relations agency Flackable has added Ashley Wolf, formerly of CBS Philly, as account executive and promoted Andrea Mazzola to assistant account executive.
Coming out of college, I knew I wanted to break into public relations, but I couldn’t even land an interview with a Philadelphia public relations agency — let alone an offer. So I took a sales and administrative role with a small financial services firm outside of the city. After a few months, I gradually took over […]