Blog

No business, regardless of size or industry, is immune from the threat of a public relations crisis. For Wag, a startup facilitating dog-walking and dog-sitting services, the company’s recent complaint quickly snowballed into a public relations crisis when its damage control methods earned national attention.  Frequent user of the Wag app, MaryEllen Humphrey, requested a service for her Beagle-Labrador mix, Buddy, […]

It can be quite nerve-wracking to delve into the world of social media marketing, and it can be especially stressful for those who may not use social media platforms on a regular basis already. For any successful marketing plan, the first and most important step is to determine the main purpose and goals for any […]

Now more than ever, your marketing efforts reflect onto your business’ success. In order to keep up with our constant world, many practices often lose strength in their marketing efforts, thus losing success– but, how do you keep up with these changes and maintain successful marketing efforts? We chatted with Bill McGuire, firm principal of […]

Adult media mogul Hugh Hefner passed away yesterday at the ripe old age of 91, leaving behind a powerful marketing legacy for business owners and entrepreneurs to admire and learn from.  Hefner launched his iconic adult entertainment magazine, Playboy, in 1953, selling 50,000 copies thanks largely to a nude photo of Marilyn Monroe, which he purchased for $500, featured […]

On September 12th, Apple held a long-awaited event revealing their latest versions of iPhones, including the one to rule them all – the iPhone X. With every new iPhone release, marketers encounter fresh challenges and opportunities in the wake of the latest innovations and features transforming how consumers use their phones. The iPhone X presents […]

In the noisy world we live in, many brands often lose sight of their goals to keep up with an ever-changing landscape. Now more than ever, it is essential for brands to stay grounded to their purpose. For those in the financial service industry, staying authentic to your brand can result in new clients, stronger […]

Famed astrophysicist Neil deGrasse Tyson can lecture on just about anything under the sun (and everything around it, for that matter). But what separates him from others in his field is his ability to express complex concepts and theories in a manner that resonates with common audiences. In a recent interview on The Nerdist with Chris Hardwick, Tyson shared the event […]

The Internet as we know it could face some dramatic changes if FCC chairman Ajit Pai gets his way. Pai has been deliberate in his efforts to dismantle net neutrality rules previously set up to protect a free and open internet. This move could create a myriad of unintended consequences for small businesses–particularly those who generate business opportunities through their search engine […]

Targeted marketing is more important for brands today than it’s ever been before. Brands now need to set themselves apart in the ever-constant noisy world we live in. For those in the finance and professional service industries, marketing can result in new clients, credibility and exponential business growth—but, how do you market a DBA? We […]

The NBA season kicks off on Tuesday, October 17th with an Eastern Conference Finals rematch between the Cleveland Cavaliers and the Boston Celtics. When these rivals take the court, observant fans will notice something extra on their uniforms: advertisements.  That’s right, the NBA will be the first of the four major professional U.S. sports leagues to advertise sponsorships on player […]