Gwyneth Donahue Published In PR Daily: “Rebranding Takeaways From Jamba’s Name Change”
To align with modern health trends, the California-based chain is modifying its product line—and has squeezed the word “juice” out of its moniker. After nearly thirty years of being known for their delicious, yet sugary juices, Jamba’s name change is the first step in revamping the company to align with modern day health trends.