An industry outsider might be forgiven for thinking that public relations and publicity are interchangeable functions.However, PR practitioners have been arguing about just what a public relations professional does—or doesn’t do—for as long as many can remember. Some PR pros argue that the term “publicist” oversimplifies a job that includes reputation management, content creation, public […]
Binh Nguyen Featured In PR Daily: “How A Sushi Fan Drew 47K Instagram Followers As A Micro-Influencer”
My sushi addiction turned me into a micro-influencer.In 2016, I started @Philly_Sushi, an Instagram account that combined two of my favorite things, sushi and the city of Philadelphia. With so many local sushi restaurants with wide-ranging menus, I wanted to help fellow enthusiasts find the best spots.
Philadelphia public relations agency Flackable publishes free infographic simplifying search engine optimization for small business owners and marketers.
More employees are choosing to work remotely as companies embrace alternative work schedules. In fact, the number of remote employees has increased by 140% since 2005, which is 10 times faster than the growth rate of on-site employees or self-employed individuals. Yet building culture and camaraderie among a remote team can be a challenge for even the […]
To align with modern health trends, the California-based chain is modifying its product line—and has squeezed the word “juice” out of its moniker. After nearly thirty years of being known for their delicious, yet sugary juices, Jamba’s name change is the first step in revamping the company to align with modern day health trends.
Ashley Wolf has joined public relations agency Flackable as Account Executive, where she will lead media relations and content development initiatives on behalf of the agency’s national client base. Wolf spent nearly six years in broadcast news with CBS Philly prior to joining Flackable. In her new role, she will utilize her media background to […]
Philadelphia public relations agency Flackable has added Ashley Wolf, formerly of CBS Philly, as account executive and promoted Andrea Mazzola to assistant account executive.
Coming out of college, I knew I wanted to break into public relations, but I couldn’t even land an interview with a Philadelphia public relations agency — let alone an offer. So I took a sales and administrative role with a small financial services firm outside of the city. After a few months, I gradually took over […]
Influencer marketing is nothing new, people have always considered the opinions of their peers as a part of their decision making process. However, the constant rise of social media has caused brands to increase their influencer marketing efforts in recent years, with a 1500% increase in the number of Google searches for “influencer marketing” over […]
Brian Hart Quoted In SHRM: “Is Conversational Recruiting The Solution To Finding Millennial Talent?”
In a candidate-driven labor market dominated by Millennials, the way companies treat applicants during the hiring process can greatly impact a job seeker’s decision to accept or reject an offer. Companies can gain a competitive edge by staying in touch every step of the way, a strategy talent acquisition experts are calling “conversational recruiting.” Candidates […]